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A coworker creates the calculated metric named "Orders / Visits" in Adobe Analytics to determine the percentage of visits that purchased something on the company's website.
The coworker includes the calculated metric in the Products report. The coworker notices that the sum of the orders for the products is greater than the total orders shown in the report.
What should the Architect do?
The issue arises because the calculated metric 'Orders / Visits' is not aggregating correctly at the product level in the Products report. To resolve this, the Architect should create a calculated metric that uses the Total versions of the Orders and Visits metrics. This ensures that the calculation is performed on the overall totals rather than individual line items, providing an accurate percentage of visits that resulted in purchases.
An automobile manufacturer recently integrated Adobe Audience Manager (AAM) with Adobe Analytics.
The business wants to bring in multiple AAM segments inside analytics to associate other metrics with the AAM segments. Also, AAM needs analytics data to create first party traits.
Which configuration should be used to enable a two-way integration?
Business Requirement: Enable a two-way integration between Adobe Audience Manager (AAM) and Adobe Analytics.
Configuration Needs:
List Variable: Used to bring in multiple AAM segments into Adobe Analytics.
Server-Side Forwarding: Ensures that data flows between Adobe Analytics and AAM seamlessly.
Explanation:
List Variable: Suitable for handling multiple segments and their associations with other metrics within Adobe Analytics.
Server-Side Forwarding: This method ensures real-time data exchange between the platforms, enabling both to use each other's data for enhanced segmentation and reporting.
Verification: According to Adobe's documentation on integrating Audience Manager and Analytics, using list variables with server-side forwarding is the recommended approach for robust two-way integration (Adobe Audience Manager and Analytics Integration Guide).
While auditing the Adobe Analytics implementation, an Architect finds that the hourly unique visitor report is 3 hours behind.
What is causing this issue?
Overview of the Issue: The hourly unique visitor report being 3 hours behind indicates a delay in data processing within Adobe Analytics.
Potential Causes: The delay could be due to several factors such as increased data volume, server performance issues, or unexpected traffic spikes.
Increased unique variable values: This could slow down processing, but it typically affects data collection rather than causing such a significant delay.
Increased number of users running reports: This might slow down the user interface and report generation, but not data processing itself.
New variables enabled for report suite: This usually affects the data collection stage and can cause delays but would not typically result in a consistent 3-hour lag.
An unexpected traffic spike: A sudden increase in traffic can overload data processing servers, causing delays in reporting as the system tries to catch up with the increased data volume.
Verification: According to Adobe's documentation, data processing delays are often caused by unexpected traffic spikes that increase the volume of data beyond typical processing capacity (Adobe Analytics Documentation).
A company is beginning a full re-architecture of their website. They will use Adobe Launch as the tag management system. How should an Architect recommend that the data layer object be generated each time a page is requested?
The best practice for generating the data layer object each time a page is requested is to use server-side code to include the data layer in a <script> block in the page HTML's <head> section. This ensures that the data layer is available as soon as the page starts loading and can be used by Adobe Launch and other scripts. By having the data layer generated server-side, it reduces reliance on the client-side code and ensures the data is consistent and accurate for each page load.
A company is using Segment IQ to compare mobile and desktop traffic.
The metrics of interest to them are as follows:
* Page Views/Visitors
* Searches/Visitors
* Carts/Visitors
* Cart Additions/Visitors
* Revenue/Visitors
The differential score when comparing each metric with each segment is high at 0.9 or greater. What does this differential score indicate?
Segment IQ in Adobe Analytics is used to compare different segments of traffic to determine the statistical significance of differences between metrics. A high differential score of 0.9 or greater indicates a high statistical significance difference between the metrics of the two segments. This means that the differences observed in metrics like Page Views/Visitors, Searches/Visitors, Carts/Visitors, Cart Additions/Visitors, and Revenue/Visitors are not due to random chance but are significant and meaningful.
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