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Prepare for the Adobe Analytics Architect Master Exam exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.
QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Adobe AD0-E207 exam and achieve success.
The questions for AD0-E207 were last updated on Jan 19, 2025.
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While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of "None'' visits.
Which two steps should be taken to diagnose the problem? (Choose two.)
Overview of the Issue: The 'None' value in Marketing Channel reports indicates visits that are not attributed to any of the defined marketing channels.
Potential Diagnostic Steps:
Break down 'None' Marketing Channel by Tracking Code: This can provide insights but does not directly address the underlying configuration issues.
Review Marketing Channel Processing Rules: Ensures that the rules are correctly defined and applied. Incorrect or missing rules can result in visits being categorized as 'None'.
Review Marketing Channel Data Feeds: Useful for data validation but not for configuration troubleshooting.
Check that Internal URL Filters are configured correctly: Ensures that internal traffic is filtered out and does not interfere with marketing channel attribution.
Review Marketing Channel Data Connector settings: Relevant for integrations but not for basic processing rule configurations.
Explanation:
Review Marketing Channel Processing Rules: Essential to verify that all necessary rules are correctly set up to attribute visits to the correct channels.
Check that Internal URL Filters are configured correctly: Ensures that visits from internal sources do not affect marketing channel data, preventing incorrect attribution to 'None'.
Verification: According to Adobe Analytics Implementation documentation, reviewing processing rules and internal URL filters is crucial for accurate channel attribution (Adobe Analytics Implementation Guide).
A company has an issue with some links on their site containing Personal Identifiable Information (Pll). For example, to access their account, users click a link that contains their first and last name.
Currently Activity Map is collecting the Pll contained in some of their links.
How should the Architect disable Activity Map?
Business Requirement: Disable Activity Map to prevent collecting Personal Identifiable Information (PII) in links.
Method:
s.trackInlineStats: Setting this to false disables Activity Map tracking.
Explanation:
s.trackInlineStats to false: This setting stops Activity Map from tracking link clicks and capturing PII in links.
Verification: According to Adobe Analytics Activity Map documentation, disabling Activity Map by setting s.trackInlineStats to false prevents the collection of potentially sensitive data (Adobe Activity Map Documentation).
A company "XYZ Corp" has multiple departments and would like to restrict access to data to different business groups based on their own department. What would be the correct ways of restricting the data? (Choose two.)
To restrict data access to different business groups based on their department, the following methods can be used:
Create a global report suite with an eVar set to the department then create virtual suites based on that eVar: This method allows for a single comprehensive dataset that can be segmented into virtual report suites for each department, making data management and reporting easier.
Create individual report suites for each department and assign each analyst the access rights: This approach provides complete data isolation for each department, ensuring that analysts only have access to their respective department's data.
Both methods ensure that data access is properly restricted and managed according to departmental boundaries.
An Architect is using dynamic variables in an Adobe Analytics implementation. eVar32 is used to collect the current page URL.
Which syntax should be used?
Business Requirement: Use dynamic variables to collect the current page URL in eVar32.
Method:
Dynamic Variable Syntax: D=cp references the current page URL.
Explanation:
s.eVar32='D=cp': This syntax tells Adobe Analytics to dynamically populate eVar32 with the current page URL.
Verification: According to Adobe Analytics dynamic variables documentation, using D=cp correctly references and captures the current page URL in eVars (Adobe Analytics Dynamic Variables Guide).
An Architect needs to update mobile data collection to comply with company and legal guidelines (GDPR, CCPA). The Architect discovers the Android version of their mobile application tracks the latitude, longitude, and iBeacon dat
a. Tracking specific geographic data is now considered out of compliance with company guidelines, and must be updated.
Which call must be removed?
Business Requirement: Ensure compliance with GDPR and CCPA by updating mobile data collection practices.
Tracking Methods:
getGeoCoordinates: Retrieves geographical coordinates but is typically not the method used for tracking purposes.
trackState: Tracks the state of the application and user interaction.
trackAction: Tracks specific user actions within the application.
trackLocation: Explicitly tracks geographic location data, including latitude, longitude, and iBeacon data.
Explanation:
trackLocation: Must be removed to comply with regulations as it directly tracks and transmits geographic location data.
Verification: According to Adobe Mobile Services documentation, removing the trackLocation call ensures compliance with data protection regulations by eliminating the collection of sensitive geographic data (Adobe Mobile SDK Guide).
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