Prepare for the Adobe Campaign Classic Architect Master exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.
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A client captures interests in flat data files from external websites. The want to integrate the topic subtraction data into Adobe Campaign. What should the architect configure?
Custom schemas with opt-in flags for each topic would allow the client to store the topic data in a structured manner and track which topics a recipient has expressed interest in. This would allow them to segment their recipients based on topic interests and target their Campaigns more effectively. Additionally, using an opt-in flag would allow the client to ensure that recipients have given their consent to receive communications on these topics.
References:
A retail company receives Adobe Analytics Insights about customer product complaints.
They want to execute a Windback campaign to these customers in within 1 hour of the customer's web session.
What should the Architect recommend?
The architect should recommend configuring the Adobe Analytics Genesis connector, which is a tool that allows for integrating Adobe Analytics data with other marketing systems, such as email and SMS campaigns. By leveraging the remarketing workflows in the Adobe Analytics Genesis connector, the retail company can target customers who have made product complaints and execute a windback campaign to them within 1 hour of their web session. This approach allows for real-time triggering of the campaign based on customer behavior, which is essential for executing a campaign within 1 hour of a customer's web session.
A customer wants to track and report on the total cost of a postal campaign.
What should the Architect recommend?
A customer launches a Campaign with multiple touch points. Some deliveries are stuck in Pending Personalization'' for more than 3 hours. The recipient broad log records have not been created for these deliveries yet.
What should the Architect analyze to diagnose the cause of this issue?
Validate if the delivery can be paused and the MTA process restarted to clear the personalization cache and reuse the delivery. This approach will allow the Architect to pause the delivery and restart the MTA process, which will clear the personalization cache and allow the delivery to be reused. Additionally, the Architect should validate if the delivery is complex with many JavaScript personalization and whether the email size is more than 60 kb, if all images can be uploaded into public resources to fetch faster, if personalization blocks can be created in the delivery, and if the number of recipient per delivery can be reduced to send multiple deliveries at the same time to spread the load on personalization.
During the production smoke test the marketer modifies the delivery properties like period and delivery validity to test the deployed templates.
The marketer does not remember all the changes done and wants to revert the changes by redeploying the package that contained the templates for executing more tests.
What should the Architect do?
The architect should create a package of the affected entity, which includes the delivery meta data, such as the period and delivery validity, in the package definition. This will ensure that the original delivery properties are preserved and can be easily redeployed for testing. The package should also include other relevant information such as the entity definition, business rules, and workflow processes.
Additionally, it is good practice for the Architect to keep track of the changes made to the package and delivery properties through version control and configuration management. This will help to easily revert to a previous version of the package if needed.
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