Most Recent Adobe AD0-E406 Exam Questions & Answers

Prepare for the Adobe Target Business practitioner Expert exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Adobe AD0-E406 exam and achieve success.

The questions for AD0-E406 were last updated on Nov 22, 2024.

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Question No. 1

An A/B test has been running for several weeks. Which finding can be used to determine a winner?

AA confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.

BThere is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.

CThe conversion rate for the test experience is greater than that of the control.

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Correct Answer: B

Question No. 2

A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.

Which activity type should an Adobe Target Business Practitioner recommend using?

AAutomated Personalization

BExperience Targeting

CAn A/B test using auto-allocate

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Correct Answer: C

Question No. 3

A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?

ABounce Rate

BPages Pet Visit

CTime Spent Per Visit

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Correct Answer: A

Question No. 4

The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.

The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.

The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.

The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.

What should be the goal of the A/B test on the main website?

AIncrease Revenue Per Visitor (RPV).

BIncrease 'SALE' link clicks.

CIncrease Thank You pages visited.

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Correct Answer: A

Question No. 5

One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.

What is the best way to create an activity that will target only the affected zip codes?

ACreate an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.

BCreate an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.

CCreate an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.

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Correct Answer: C

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