Most Recent Adobe AD0-E555 Exam Questions & Answers

A Smart List is a dynamic list of people who meet certain criteria, such as having a specific attribute, behavior, or activity1.

A Data Value Changed filter is a filter that allows you to find people who have changed the value of a specific field2.

A constraint is a condition that further narrows down the filter criteria3.

To create a Smart List with Data Value Changed filter, follow these steps4:

Go to the Database section and click New Smart List.

Name your Smart List and click Create.

In the Smart List tab, drag and drop the Data Value Changed filter from the right panel to the canvas.

In the filter settings, select Person Status as the Attribute.

Click Add Constraint and select Previous Value. Enter Marketing Qualified as the value.

Click Add Constraint and select New Value. Enter Sales Qualified as the value.

Click Add Constraint and select Date of Activity. Enter in past 30 days as the value.

Click Save.

To view the results, click the Leads tab.You will see the number and details of the people who changed their Person Status from Marketing Qualified to Sales Qualified in the past 30 days.Reference:1:Smart Lists | Adobe Marketo Engage2:Data Value Changed Filter | Adobe Marketo Engage3:Filter Constraints | Adobe Marketo Engage4:Create a Smart List | Adobe Marketo Engage

Two possible purposes of the email preference center are:

D) Give recipients the option to choose how often they want to receive marketing emails.This can help you retain as many of your subscribers as possible, by putting them in control of what they receive and avoiding unsubscribes or spam reports2.

C). Allow recipients the ability to change their Adobe Marketo Engage communication limits.This can help you personalize your communication and offers based on the recipient's preferences and behavior3.

Default programs in Marketo are best suited for gated content scenarios for the following reasons:

One-Time Interactions:Default programs are designed for single interactions, like a form submission to download gated content. They don't involve ongoing sequences or nurture streams.

Triggers and Flow Steps:You can set up triggers within Default programs that respond to form submissions. These triggers can initiate flow steps like:

Sending the gated content via email

Adding the lead to a nurture program or list

Updating the lead's score or data

Web Form Integration:Marketo forms can be easily embedded into web pages and linked directly to a Default program for seamless processing of form submissions.

An event program is a type of Marketo program that helps coordinate, facilitate, and track live and online events1.

An event program has a specific time and date, and can be integrated with third-party event management platforms such as GoToWebinar, Zoom, and Cvent12.

An event program allows the marketer to create and send invitation emails, landing pages, and forms to collect registrations, and use smart campaigns to automate tasks such as sending reminders, confirmations, and follow-ups13.

An event program also enables the marketer to check people into the seminar upon arrival using the Marketo Check-In app, which syncs the attendance data with the Marketo database45.

Therefore, an event program is the most suitable program type for building a seminar, as it provides the necessary features and functionalities to manage the entire event lifecycle.Reference:1:Understanding Programs | Adobe Marketo Engage - Experience League2: [Event Program - Marketo Docs - Product Documentation]3: [Create an Event Program - Marketo Docs - Product Documentation]4: [Marketo Check-In App - Marketo Docs - Product Documentation]5: [Check People Into an Event - Marketo Docs - Product Documentation] :Event Program - Marketo Docs - Product Documentation:Create an Event Program - Marketo Docs - Product Documentation:Marketo Check-In App - Marketo Docs - Product Documentation:Check People Into an Event - Marketo Docs - Product Documentation

Dynamic content is a feature of Adobe Marketo Engage that allows you to customize how different people see a landing page or email based on their segmentation1.

Segmentation is the process of dividing your audience into subgroups based on a smart list rule, such as industry, location, or behavior1.

You can create different segments and apply them to different program types, such as email, landing page, or web personalization1.

To use dynamic content, you need to add dynamic content blocks into your landing page or email.These blocks tell Marketo that you want that piece of content to be different depending on which person views it1.

For example, you can have a dynamic email subject line that changes based on the recipient's industry, or a dynamic landing page headline that changes based on the recipient's location1.

You can also use snippets, which are reusable pieces of content that can be updated centrally and applied to multiple assets, such as emails or landing pages2.

Snippets can also be dynamic, meaning that they can change based on the segment of the person viewing them2.

For example, you can use a snippet as a signature in an email, and have it dynamically change the sender's name and title based on the recipient's location2.

Therefore, the two assets that can be dynamic in Adobe Marketo Engage are emails and landing pages, as they can both use dynamic content blocks and snippets to personalize the content for different segments of the audience.Reference:1:Understanding Dynamic Content | Adobe Marketo Engage2:Understanding Snippets | Adobe Marketo Engage