Adobe AD0-E555 Exam Actual Questions

A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1.

A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2.

To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to ''Webinar > Registered'' in the Smart Campaign3.

This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3.

The other flow steps are not correct because:

Add to Local List: ''Webinar Registration List'' will only add the people to a local list within the program, but will not change their program status or register them to the webinar provider.

Change Data Value for field Webinar to ''Registered'' will only change the value of a custom field called Webinar, but will not affect the program status or the webinar provider.Reference:1:Create an Event with the Marketo ON24 Adapter2:Understanding Webinar Program Statuses3:Change Program Status: [Add to List] : [Change Data Value]

A Smart Campaign is a workflow that automates actions based on triggers and filters.

The Results tab of a Smart Campaign shows the list of people who qualified for the campaign and the actions that were performed on them.

To export the results to Excel, click the export icon at the bottom of the Results tab.

The export is limited to 20,000 rows. If the results exceed this limit, only the first 20,000 rows will be exported.

Therefore, the exported row limitation in the Results tab of a Smart Campaign is 20,000.Reference::Export Smart Campaign Results to Excel:Export 20,000+ Records from Campaign Results

Smart Campaigns are the engine of Adobe Marketo Engage that allow you to automate tasks and actions based on different criteria and triggers.

There are three types of Smart Campaigns in Adobe Marketo Engage: Trigger, Batch, and Recurring.

ATriggerSmart Campaign is a type of Smart Campaign that is listening for and automatically responding to a person's actions. For example, you can create a Trigger Smart Campaign that sends an email to a person who fills out a form, or adds a person to a list when they click a link, or updates a person's score when they visit a web page. A Trigger Smart Campaign has one or more triggers in its Smart List that define the actions that will activate the campaign. A Trigger Smart Campaign runs in real time and executes the flow steps immediately for each person who qualifies.

ABatchSmart Campaign is a type of Smart Campaign that runs once or on a specific date and time for a group of people who meet certain criteria. For example, you can create a Batch Smart Campaign that sends a newsletter to a segment of people, or cleans up your database by deleting inactive people, or changes the status of people who attended a webinar. A Batch Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Batch Smart Campaign runs at the scheduled time and executes the flow steps for all the qualified people at once.

ARecurringSmart Campaign is a type of Smart Campaign that runs on a regular basis for a group of people who meet certain criteria. For example, you can create a Recurring Smart Campaign that sends a birthday email to people on their birthday, or syncs people to Salesforce every day, or updates the lead source of people who come from a specific channel. A Recurring Smart Campaign has one or more filters in its Smart List that define the criteria that people must match to qualify for the campaign. A Recurring Smart Campaign runs at the specified frequency and executes the flow steps for all the qualified people each time it runs.Reference:

Understanding Smart Campaigns

Smart Campaigns 101: A Deep Dive into one of the most important Adobe Marketo Engage Features

A Static List is a group of people already in the user's Database that remains unchanged unless the user manually adds or removes people1.

To create a Static List in Adobe Marketo Engage, the user needs to follow these steps1:

Go to Database.

Click the New drop-down and select New List.

Choose a destination folder, give the new list a name, then click Create.

The user now has an empty list ready to be filled.The user can add people to the list by importing a file, dragging and dropping from another list, or using the Add to List flow step in a Smart Campaign2.

The user can also create a Static List within a Program by selecting the Program, clicking the New drop-down, and choosing New Local Asset > List3.Reference:1:Create a Static List | Adobe Marketo Engage - Experience League2:Add People to a Static List | Adobe Marketo Engage - Experience League3:Create a Program | Adobe Marketo Engage - Experience League

A People Performance report is a report that measures database growth over time. It shows how many people were added, and when.It also allows grouping the results by any person or company attribute, or by segmentation1.

To create a People Performance report, follow these steps1:

Go to the Analytics section and click New Report.

Name your report and select the People Performance report type.

Set the time frame of your report to Last 6 Months and click the Report tab.

In the Report Settings panel, select Industry as the Group People By option.

Click Save.

To view the results, click the Report tab.You will see the number of people created in the Database in the last six months, grouped by industry.Reference:1:People Performance Report | Adobe Marketo Engage