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Adobe Marketo Engage Business Practitioner Expert

Last Updated: Oct 3, 2024
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50 Questions and Answers for the Adobe AD0-E559 exam

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Students Passed the "Adobe AD0-E559" exam

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Adobe Marketo Engage Business Practitioner Expert Syllabus
  • Demonstrate/apply the correct configuration to Engagement Programs/Identify CRM platforms with native Marketo synchronization
  • Identify what happened to an asset using the Audit Trail/ Demonstrate the relevance of lead scoring in marketing and sales collaboration
  • Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps/ Outline the key decision points in defining the lifecycle model
  • Demonstrate how to set up a data management program/ Given a scenario, identify the best fit for using workspace and partitions
  • Explain the process to perform a quality check on any Marketo program/ Illustrate the benefits of the folder structure and naming conventions
  • Given a scenario, locate where information is referenced/ Summarize the utility of Webhooks in Marketo and how they are used
  • Identify and apply the appropriate use of the PMCF/ Given a scenario, be able to investigate and assign the appropriate acquisition program
  • Interpret the relationship between programs, channels, tags and period cost/ Explain the benefits of Global Assets and how to use them
  • Identify where a program or asset has been referenced with ‘Used By’/ Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
  • Given an outcome of a campaign, determine how to set up a program to provide the best reporting/ Give examples of usage for different types of tokens