Most Recent Adobe AD0-E559 Exam Questions & Answers

Prepare for the Adobe Marketo Engage Business Practitioner Expert exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Adobe AD0-E559 exam and achieve success.

The questions for AD0-E559 were last updated on Nov 13, 2024.

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Question No. 1

Kelsey is building a consent management program. As part of the program build, Kelsey has built a smart campaign that will update a person's record with the opt-in date in the flow when their Marketing Opt-in changes to True. She has set up the following trigger campaign.

There are no other triggers or filters in the smart list in the smart campaign.

Will the campaign process all leads who have a Marketing Opt-in value of True?

AYes, the campaign will process new and existing leads regardless of source (i.e., webform fill out. list import. CRM, etc.)

BNo, the campaign will only process web form fill out leads but not leads from a list import.

CNo, the campaign will process only existing leads but not new leads.

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Correct Answer: B

The campaign will only process web form fill out leads but not leads from a list import. This is because the trigger ''Data Value Changes'' only fires when a person fills out a form, clicks a link in an email, or visits a web page with Munchkin tracking code. It does not fire when a person is created or updated by a list import, API call, CRM sync, or manual change.Therefore, only leads who fill out a form and change their Marketing Opt-in value to True will qualify for the campaign

Question No. 2

An Adobe Marketo Engage administrator is building a revenue model:

When validating the model, they received an error message.

What does the administrator need to do to correct the model validation error?

AAdd triggers to all stage transitions.

BAdd at least one SLA stage to the model.

CAdd all stages to the success path.

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Correct Answer: C

The administrator needs to add all stages to the success path to correct the model validation error. This is because a revenue model must have at least one stage on the success path, and the success path must be continuous and sequential. The administrator cannot leave any gaps or jumps between stages on the success path.Adding triggers or SLA stages is not required to validate the model.

Question No. 3

A marketer has been asked to set up an event program. The event manager wants all participants of the event to indicate their preferred break-out session upon registration.

What would the marketer include on the registration form to capture this information without the risk of the information being overwritten, assuming a person only registers once?

AA Program Member Custom Field

BA Visibility Rule

CA Program Member Token

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Correct Answer: A

The marketer would include a Program Member Custom Field on the registration form to capture this information without the risk of the information being overwritten. A Program Member Custom Field is a field that is specific to a program and a person, and it can store different values for different programs. This way, the person can indicate their preferred break-out session for each event they register for, without affecting their previous or future choices. A Visibility Rule is not a field, but a way to show or hide fields based on other fields.A Program Member Token is not a field, but a way to reference a Program Member Custom Field value in an email or landing page

Question No. 4

Michael has instituted a new program naming convention for his Marketo instance. It instructs his users to begin each program name with an abbreviation indicating which channel the program belongs to. For example, programs of the Webinar channel are designated to begin with the 'WBN' abbreviation. Michael has ensured all existing program names have been updated to adhere to this new naming convention.

Moving forward, how would Michael monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention?

AIn Marketing Activities, search for 'WBN' and filter results to only Include Event programs.

BUse Audit Trail and filter by Asset Type and Actions.

CCreate a Program Performance report and filter by Channel = Webinar.

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Correct Answer: C

Michael would monitor for the existence of programs in the Webinar channel that do not adhere to this new naming convention by creating a Program Performance report and filtering by Channel = Webinar. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. Michael can scan through the program names and identify any programs that do not start with 'WBN' as per his naming convention.Searching for 'WBN' in Marketing Activities or using Audit Trail will not help Michael find programs that do not follow his naming convention.

Question No. 5

What are two benefits to using global forms versus local forms? (Choose two.)

AGlobal forms allow for consistent scoring and reporting and data standardization.

BGlobal forms natively offer custom stylization on different landing pages.

CGlobal forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources.

DIn smart campaigns, global forms can be tracked without referencing any additional constraints such as webpage or referrer

Show Answer

Correct Answer: A, C

Two benefits to using global forms versus local forms are that global forms allow for consistent scoring and reporting and data standardization, and that global forms offer a scalable solution especially when there are universal changes that need to be made, saving time and resources. Global forms are forms that are created in Design Studio and can be used across multiple programs and landing pages. They help maintain data quality and consistency, as well as reduce duplication and errors.Global forms do not natively offer custom stylization or tracking without additional constraints.

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