Most Recent Adobe AD0-E559 Exam Questions & Answers

Prepare for the Adobe Marketo Engage Business Practitioner Expert exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Adobe AD0-E559 exam and achieve success.

The questions for AD0-E559 were last updated on Jan 18, 2025.

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Question No. 1

David has inherited a new Adobe Marketo Engage instance. He is doing some investigation and reporting to understand where all the new leads are coming from. He only wants a high-level view of the lead sources -- not a detailed view. He does not want to make any assumptions about the integrity of pre-existing smart campaign logic, etc. He would prefer to use system-managed fields since these are set in a robotic fashion and have no reliance on users.

What two fields would David use for this purpose? (Choose two.)

ARegistration Source Type

BPerson Source

CAcquisition Program

DOriginal Source Type

Show Answer

Correct Answer: B, D

Two fields that David would use for this purpose are Person Source and Original Source Type. These are system-managed fields that capture information about how a person was created in the database. Person Source indicates which channel or method was used to create the person, such as Web Service API, List Import, Sales Insight, etc. Original Source Type indicates which type of source was used to create the person, such as Web Page Visit, Web Form Fillout, Sales Generated, etc. These fields can give David a high-level view of the lead sources without relying on user input or smart campaign logic.Registration Source Type and Acquisition Program are not system-managed fields and may not be populated or accurate for all leads.

Question No. 2

A marketer is building a new program. One of the emails he created is no longer needed so he tries to unapprove the email and delete it.

When unapproving the email the following error message appears.

How can he find out where the email is still being used?

AIn the Audit Trail of the Admin screen

BIn the Used By tab of the email

CIn the Used By page of the program

Show Answer

Correct Answer: B

To find out where the email is still being used, he can use the Used By tab of the email. This tab shows all the places where the email is referenced, such as smart campaigns, programs, snippets, etc. He can then remove or replace the email from those places before unapproving and deleting it.The Audit Trail and the Used By page of the program will not show where the email is being used

Question No. 3

An Adobe Marketo Engage user is setting up an event program, so she is creating a landing page with a registration form. She wants existing customers and new leads to land on a different thank you page after submitting the form, so she adds the field 'Is Customer' as a hidden field to the form.

Why is this field required on the form?

ASo she can alert the Sales Owner of the registrant about their interest.

BSo she can use It as a choice with the Thank You Page in Form Settings

CSo she can use it in a Smart Campaign to follow-up the registration.

Show Answer

Correct Answer: B

The field 'Is Customer' is required on the form so she can use it as a choice with the Thank You Page in Form Settings. This will allow her to redirect existing customers and new leads to different thank you pages based on the value of the field.The field is not needed to alert the Sales Owner or to use it in a Smart Campaign, as those actions can be done based on other criteria.

Question No. 4

A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.

What does the business practitioner need to do in order to share these assets across all workspaces?

APut them inside a folder and share that folder with the other desired workspaces.

BClone them to the Design Studio of the other desired workspaces.

CApprove them and they will automatically be shared with all other workspaces.

Show Answer

Correct Answer: A

To share landing page and email templates across all workspaces in the Adobe Marketo Engage instance, the business practitioner needs to put them inside a folder and share that folder with the other desired workspaces. This can be done by right-clicking on the folder in Design Studio and selecting Share Folder.Then, the business practitioner can select which workspaces to share the folder with and what permissions to grant them

Question No. 5

A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:

Their interesting moments however did not show the web page each person had visited. Why not?

AA trigger token cannot successfully be used within a batch smart campaign

BA different Smart Campaign must be used for each web page to accomplish this.

CIt Is not possible to customize what is shown in an Interesting Moment view.

Show Answer

Correct Answer: A

A trigger token cannot successfully be used within a batch smart campaign. This is because a trigger token references a value that is specific to a trigger event, such as {{trigger.web page}} or {{trigger.email name}}. A batch smart campaign does not have any trigger events, so the trigger token will not have any value. A different smart campaign must be used for each web page or a custom field must be used to accomplish this.It is possible to customize what is shown in an interesting moment view

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