Most Recent Adobe AD0-E602 Exam Questions & Answers

Prepare for the Adobe Real-Time CDP Business Practitioner Professional exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Adobe AD0-E602 exam and achieve success.

The questions for AD0-E602 were last updated on Nov 13, 2024.

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Question No. 1

An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.

Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?

AThis year

BRolling Range

CCustom date

DWithin (+/-)

Show Answer

Correct Answer: C

According to the Adobe documentation, custom date is a type of segmentation event recency that allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of recency can be used to evaluate new users each day into a segment based on a specific date, such as the anniversary of their subscription date. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#event-recency

Question No. 2

A financial services company with Adobe real-time CDP is able to combine data sources from their branches and online tools in real time to create one combined segment of recent account openers.

Which two strategic use cases should the financial services company explore when activating this new segment? (Choose two.)

AInclude segment as a seed for lookalike modelling high LTV

BPersonalize their website to serve a message upselling account openers with an exclusive savings account offer

CTarget recent account openers with paid media campaigns advertising check order renewals

DReach new segment with an email campaign reminding openers to set up recurring deposits

Show Answer

Correct Answer: A, D

According to the Adobe documentation, lookalike modelling is a use-case that involves creating segments of high-value customers who share similar characteristics or behaviors and using them as seeds to find new prospects who are likely to have high lifetime value (LTV). This use-case could help the financial services company acquire more profitable customers by targeting them with relevant offers. Similarly, reaching the new segment with an email campaign reminding openers to set up recurring deposits is a use-case that involves creating segments of customers who have recently opened an account and encouraging them to take actions that increase their loyalty and retention. This use-case could help the financial services company increase customer satisfaction and revenue by offering them incentives and benefits for setting up recurring deposits. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/lookalike-modeling.html?lang=en https://experienceleague.adobe.com/docs/experience-platform/segmentation/use-cases/customer-reengagement.html?lang=en

Question No. 3

A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4.

Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)

ARemove or modify data usage policy

BModify segment attribute or merge policy

CRemove segment from destination

DRemove or modify labels of the dataset

Show Answer

Correct Answer: B, C

According to the Adobe documentation, C4 is a type of contract label that indicates data that cannot be used for off-site targeting purposes, such as email targeting destination. To resolve the policy violation, the practitioner can either modify the segment attribute or merge policy to exclude the C4 data field from the segment definition, or remove the segment from the destination altogether. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#contract-labels

Question No. 4

A retailer implements Adobe real-time CDP and is able to combine in-store purchase data with purchase data from their website using a phone number as the primary key.

Which two data segments targeted in paid campaigns will become more accurate and result in CPA uplift? (Choose two.)

AIn-store Purchasers

BPast Purchase >30 Days

CFrequent Purchasers

DDesktop browsers

Show Answer

Correct Answer: A, C

According to the Adobe documentation, by combining in-store purchase data with online purchase data using a phone number as the primary key, the retailer can create more accurate segments of customers based on their purchase behavior across channels. For example, the retailer can target in-store purchasers who have not bought online yet, or frequent purchasers who have bought both online and offline multiple times. These segments can be targeted in paid campaigns to increase conversion rates and reduce cost per acquisition (CPA). Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/home.html?lang=en#segmentation

Question No. 5

Where would a Real-Time CDP Business Practitioner go to search for Profiles by Merge Policy in the Ul?

AProfiles > Merge Policy

BProfiles > Browse

CProfiles > Union Schema

DProfiles > Overview

Show Answer

Correct Answer: B

According to the Adobe documentation, Profiles > Browse is where a Real-Time CDP Business Practitioner can go to search for Profiles by Merge Policy in the UI. Profiles > Browse allows the user to search for individual profiles or groups of profiles based on various criteria, such as identity value, namespace, dataset, or merge policy. The user can also view the profile details and timeline for each profile. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/ui/browse.html?lang=en#searching-for-profiles

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