Most Recent Adobe AD7-E601 Exam Questions & Answers

Prepare for the Adobe Real-Time CDP Technical Practitioner exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Adobe AD7-E601 exam and achieve success.

The questions for AD7-E601 were last updated on Dec 20, 2024.

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Question No. 1

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

AAggregation functions

BAnalytical functions

CCount functions

Show Answer

Correct Answer: B

Analytical functions are functions that allow users to perform complex calculations on data within a segment definition. For example, users can use analytical functions to calculate averages, sums, counts, ranks, percentiles, and more. Analytical functions can help users create more advanced segments based on derived metrics or attributes. Reference: :Analytical Functions Overview

Question No. 2

A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable dat

a. The company will only use the unreliable data source as a backup source.

Which AEP feature should be used to meet this requirement?

AUnion schema

BIdentity namespace

CMerge policy

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Correct Answer: C

Merge policy is a feature that allows users to define how data from different sources should be merged into a single profile. Users can specify the priority of data sources and the rules for resolving conflicts. This way, the company can use the unreliable data source as a backup source only when the other sources do not provide the mobile number. Reference: :Merge Policy Overview:Merge Policy UI

Question No. 3

A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.

What should the user do?

ADrag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to 'OR'

BDrag and drop all attributes and use 'AND' logic for all attributes

CDrag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of that container to 'AND'

DDrag and drop all attributes and use 'OR'' logic for all attributes

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Correct Answer: A

The correct answer is A because it matches the requirement given in the question. The user needs to drag and drop email address and country attributes using 'AND' logic to ensure that the customers have an email address and are from the same country. Then, the user needs to create a container for painting and drawing and change the logic of that container to ''OR'' to ensure that the customers are interested in either painting or drawing or both. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?lang=en

Question No. 4

A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months.

The company has mar-tech tools and services with which they track and communicate with clients:

* Adobe Analytics

* Adobe Experience Platform

* Adobe Campaign Standard

* Adobe Experience Manager

* CRM

* Google Adwords Account

Which steps should the company take to advertise?

AOnboard the CRM data into the AEP dataset
Create a segment in Analytics that matches the business requirements and send to AEP dataset
Share the segment with Google Adwords

BOnboard the CRM data Into the AEP dataset
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords

COnboard the CRM data into Adobe Analytics
Create a segment in AEP-CDP that matches the business requirements
Share the segment with Google Adwords

Show Answer

Correct Answer: B

This is the most effective workflow to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. By onboarding CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in AEP-CDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Google Adwords, the company can activate their segment across multiple channels, such as Google's Display Network. Reference: :Onboard Data into Platform:Create a Segment:Share Segments with Destinations

Question No. 5

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.

Which attributes should be used to meet the requirement?

AhasUpgraded=false AND emailOptln=true

BhasUpgraded=True OR emailOptln=true

ChasUpgraded=true AND emailOptln=false

Show Answer

Correct Answer: A

This is the most suitable criteria to meet the requirement of sending win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. By selecting hasUpgraded=false as an attribute, the company can filter out customers who have already upgraded to the latest smartphone device. By selecting emailOptln=true as an attribute, the company can filter out customers who have not opted in for email communications. Reference: :Create a Segment

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