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Most Recent Adobe AD7-E601 Exam Questions & Answers


Prepare for the Adobe Real-Time CDP Technical Practitioner exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Adobe AD7-E601 exam and achieve success.

The questions for AD7-E601 were last updated on Jan 18, 2025.
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Question No. 1

The Profile is set up with the following attributes:

* EmaiLaddress

* firstName

* lastName

* CRM_id

Some customers do not provide email addresses, and some addresses may be duplicate with different CRM id's. The client wants a file to be sent to Email provider so that customers can be sent a promotional email.

Which option should the engineer choose to make sure that only a single record per email address is sent?

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Correct Answer: C

The correct answer is C because it matches the requirement given in the question. The engineer needs to set up deduplication by the key EmailAddress and mark it as Mandatory to make sure that only a single record per email address is sent. The other options do not ensure uniqueness or are not valid keys for deduplication. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/destinations/overview.html?lang=en


Question No. 2

A user wants to target customers who have browsed the products.com website in the last 30 days.

The available attributes are: Last_Website_Browse

Last_App_Browse Last_Activity

The available events are:

Website.Browse

App.Browse

Where can the user define time parameters for the segment?

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Correct Answer: D

The correct answer is D because it matches the scenario given in the question. The user can define time parameters for the segment in the attribute ''Last_Website_Browse'' or the event ''Website_Browse''. The other options do not allow the user to specify the time frame of 30 days. Reference: https://experienceleague.adobe.com/docs/experience-platform/rtcdp/segmentation/segment-builder-guide.html?lang=en


Question No. 3

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.

Which attributes should be used to meet the requirement?

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Correct Answer: A

This is the most suitable criteria to meet the requirement of sending win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store. By selecting hasUpgraded=false as an attribute, the company can filter out customers who have already upgraded to the latest smartphone device. By selecting emailOptln=true as an attribute, the company can filter out customers who have not opted in for email communications. Reference: :Create a Segment


Question No. 4

A company wants to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. The company wants to limit this segment to only include customers after they have watched one video from the company's gated knowledge center, and who have contracts that expire in 3 months.

The company has mar-tech tools and services with which they track and communicate with clients:

* Adobe Analytics

* Adobe Experience Platform

* Adobe Campaign Standard

* Adobe Experience Manager

* CRM

* Google Adwords Account

Which steps should the company take to advertise?

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Correct Answer: B

This is the most effective workflow to create a new segment of current customers to advertise to them through Google's Display Network to encourage them to download an exclusive white paper. By onboarding CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in AEP-CDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Google Adwords, the company can activate their segment across multiple channels, such as Google's Display Network. Reference: :Onboard Data into Platform:Create a Segment:Share Segments with Destinations


Question No. 5

What must be defined for a destination to connect policies with data labels to enable data usage enforcement for that destination?

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Correct Answer: B

Governance policy is a feature that allows users to define how data can be used for different destinations based on data labels and marketing actions. Data labels are tags that indicate the sensitivity or classification of data, such as PII or opt-out. Marketing actions are categories of activities that describe how data is used for a destination, such as personalization or analytics. By creating a governance policy, users can connect policies with data labels and enable data usage enforcement for that destination. Reference: :Governance Policy Overview:Data Labels Overview:Marketing Actions Overview:Create a Governance Policy


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