Most Recent AMA PCM Exam Dumps

Prepare for the AMA Professional Certified Marketer exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the AMA PCM exam and achieve success.

The questions for PCM were last updated on Feb 21, 2025.

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Question No. 1

BrewCraft Beer is a microbrewery that sells its beer at its own beer gardens in Central City. Though customers were initially unused to the concept of a beer garden, BrewCraft undertook a long-running social media campaign to popularize the concept. It also advertised the fact that all its ingredients were sources locally and sustainably. Which of the following would be considered the service that BrewCraft is selling customers?

AThe beer

BThe concept of a beer garden

CThe fact that its products are local and sustainably sourced

DThe experience customers have at BrewCraft beer gardens

EThe use of social media for its ad campaign

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Correct Answer: D

Question No. 2

Which of the following is true of price elasticity?

AThe lower the number of substitute products, the higher the price elasticity of demand for a given product.

BRises in income can lead to drops in price elasticity even though product prices are constant.

CProducts for which demand is highly inelastic are susceptible to minor changes in price.

DGenerally, if demand for a product is inelastic, lowering the price will appreciably increase demand.

EConsumers are generally more sensitive to price decreases than to price increases.

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Correct Answer: B

Question No. 3

What do retail outlets hope to achieve from using promotions in conjunction with markdowns?

ABulk purchase of products, which reduces brand switching and, in turn, increased consumption

BIncreased loyalty of customers based on discounts tailored to suit individual customers

CAn increase in store traffic that leads to the purchase of non-promotional products at regular prices

DIncreased savings for customers and increased profits, without actually cutting prices

ESelling off less desirable products by including them in a package with more desirable products

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Correct Answer: C

Question No. 4

Procedural fairness refers to:

Aa customer's perception of the benefits he or she received compared with the costs of inconvenience or loss.

Bthe perceived fairness of the process used to resolve complaints.

Cthe turnaround time taken by a company from receiving a complaint to its resolution.

Da customer's perception of the reliability and assurance of a service provider.

Ethe difference in perception between customers about the same service provider.

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Correct Answer: B

Question No. 5

Ryan's Bikes, a motorcycle company, designs and builds custom bikes. The company customizes each vehicle according to the taste, specification and individual requirements of the customer. In this scenario, Ryan's is using a _____ strategy.

Amass marketing targeting

Bconcentrated targeting

Cmicromarketing

Ddifferentiated targeting

Eundifferentiated targeting

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Correct Answer: C

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