Most Recent AMA PCM Exam Questions & Answers

Prepare for the AMA Professional Certified Marketer exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the AMA PCM exam and achieve success.

The questions for PCM were last updated on Jan 21, 2025.

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Question No. 1

The psychographic variable that includes people's psychographic makeup, are the way they live is _____.

Amotive

Bsocial class

Cself-values

Dself-concept

Elifestyle

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Correct Answer: E

Question No. 2

Which of the following is a typical feature of large and sophisticated channel members?

AThey require several channels below them for distribution.

BThey do not have many supply chain intermediaries.

CThey prefer to delegate channel functions.

DThey do not use independent sales people.

EThey have a lower profit markup than smaller firms.

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Correct Answer: B

Question No. 3

Aaron Ulm and Edyth Mcgann are marketing analysts at Cara Cobey Fashion House, an online retailer that only sells private brands. Cara Cobey made a profit of $145,000 the previous year and $180,000 the year before. The loss in profit of almost 20% prompts Cara to hire Aaron and Edyth. Aaron and Edyth figure out that the drop in sales corresponds to a 15% drop in the number of visitors to the site. On their advice, Cara invests $10,000 in revamping the website to enable potential customers find it easily using Internet searches. At the end of the year, Cara reports a profit of $175,000. What is the ROI in this scenario?

A100%

B150%

C200%

D250%

E300%

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Correct Answer: E

Question No. 4

Calculate the Category Development Index of a particular product that sells 5% of its product in a particular market that contains 1% of the country's population.

A500

B400

C300

D200

E100

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Correct Answer: A

Question No. 5

Which of the following statements is most characteristic of a firm that has a relational orientation?

AImproving sales techniques is the key to marketing success.

BA firm's success depends on producing goods as quickly as possible.

CFirms should focus on the value of each customer transaction rather than long-term sales.

DMarketers should focus on producing products and then creating customer needs for the products.

EMarketing success depends on building lifetime profitability from customers.

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Correct Answer: E

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