Most Recent AMA PCM Exam Questions & Answers

Prepare for the AMA Professional Certified Marketer exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the AMA PCM exam and achieve success.

The questions for PCM were last updated on Nov 20, 2024.

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Question No. 1

Which of the following is true of personal ethics?

APersonal ethics are governed by external factors such as laws and government regulations.

BPersonal ethics refer to an individual's understanding or perception of laws.

CMost people, given a chance, will engage in behavior that runs counter to their ethical understanding.

DMost people mature in their understanding of what is ethical and what is not by the age of 12.

EMost people gain ethical understanding through a continuous process from childhood through adulthood.

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Correct Answer: E

Question No. 2

Sandra has been using her Xapa-6, a six-year old phone model from Keto, for the past four years. Despite several other releases from Keto and advancements in mobile phone technology, Sandra hasn't switched to a newer model. In this scenario, Sandra is one among the _____.

Aearly adopters

Binnovators

Cearly majority

Dlate majority

Elaggards

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Correct Answer: E

Question No. 3

Diversification refers to the marketing strategy of

Aincreasing sales of current products in current markets.

Bselling current products to new markets.

Cselling new products to new markets.

Dselling new products to current markets.

Eselling the same brands in both current and new markets.

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Correct Answer: C

Question No. 4

LockIt, a manufacturer of electronic safes, accounts for 5% of the safes sold in the U.S. LockIt's current business strategy is aimed at selling better-quality products at higher prices than competitors. The higher prices make LockIt one of the leaders in terms of revenue earned. Having satisfied initial objectives of earning a certain ROI, LockIt sets a target of accounting for 25% of the units sold during the next financial year. To further this goal, LockIt introduces a line of lower-priced safes that are priced below similar competing products. LockIt's new pricing strategy is _____.

Asales oriented

Bprofit oriented

Ccustomer oriented

Dsupplier oriented

Ecompetitor oriented

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Correct Answer: A

Question No. 5

The major disadvantages of primary data collection are that:

Ait can only be accessed through syndicated databases or unstructured data mines.

Bit cannot be tailored to meet specific research needs.

Cit takes more time to collect than secondary data and is more costly.

Dit is too general to meet researcher's and manager's needs.

Eall of these are disadvantages of primary research data.

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Correct Answer: C

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