CIMA CIMAPRA19-E03-1 Exam Actual Questions

WXY has been criticised by an activist shareholder for a lack of clarity in its formulation and implementation of strategy.

The activist shareholder states that WXY is confused as to the different levels of strategy and it has pointed to examples of inappropriate levels of management being held responsible for strategies that they do not control

WXY has decided to use the categories, Corporate, Business and Functional to clarify its strategic processes.

Which of the following are Corporate strategies?

Select ALL that apply.

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Irvine and Martin presented the advantages of Foresight as the 5Cs. Which of the following are correct aspects of the 5Cs as defined by Irvine and Mart in? Select ALL that apply.

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A has a portfolio of business units. One of A's units has a total market share of 25% and its largest competitor has a market share of 20%. In the last year the overall market of this business unit has declined by 2%, although its revenues have increased by 12%. following a successful marketing campaign.

According to the BCG matrix. A's business unit would be classified as which of the following?

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S is a hybrid car manufacturer. S relies on strong social media presence and online marketing campaigns to drive customers to its website. S prioritises measuring and improving active usage metrics.

Which of the following metrics does S prioritise?

Select ALL that apply.

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Company Y is a global business selling a selection of technological items including phones, laptops and other computer related items. In addition Y sells accessory items, music downloads, apps: digital books and video downloads including films and television series through a cooperative partnership with other companies, designed to create value for the customer.

Which of the following terms best describes what Y has created?

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