Facebook Blueprint 100-101 Exam Actual Questions

Name: Meta Certified Digital Marketing Associate
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SKU: 100-101
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The questions for 100-101 were last updated on Sep 30, 2024.

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Question No. 1

A brand launches a new website and wants to encourage people to visit it. What should the brand select first to create the campaign?

AThe appropriate ad objective

BCustom Audiences and Lookalike Audiences

CAutomatic Placements

DThe right creative for the campaign

EThe right call to action for the audience

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Correct Answer: A

Question No. 2

Which two ad placement options are available on Instagram? Choose all that apply.

AStories

BRight column

CMarketplace

DFeed

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Correct Answer: A, D

Question No. 3

Which element is required to create a Custom Audience from website visitors?

AFacebook Shop

BFacebookSDK

CFacebook pixel

DFacebook profile

EUser Cookie

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Correct Answer: C

Question No. 4

What is an advantage of using the slideshow format when designing an ad for mobile?

AIt uses 3D animation

BIt works well in areas with limited connectivity

CIt is the most interactive ad format

DIt always puts the brand first

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Correct Answer: B

Question No. 5

What must you do first in order to establish a business presence on Instagram?

AAdd pertinent business information

BPost content using relevant hashtags

CSwitch a personal profile to a business profile

DStart following similar business accounts

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Correct Answer: C

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