Most Recent Facebook Blueprint 200-101 Exam Questions & Answers

Prepare for the Facebook Blueprint Facebook Certified Marketing Science Professional exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Facebook Blueprint 200-101 exam and achieve success.

The questions for 200-101 were last updated on Dec 20, 2024.

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Question No. 1

A snack company ran a preliminary simple linear regression analysis to determine channel contributions to sales. The model, coefficients, and data set are as shown. All numerical values are rounded.

Sales(week) = BO (Intercept) + B1 f(FB Video) + B2 f(FB Display) + B3 f(TV) + B4 f(Digital Video)

What are the attributed sales from Facebook for Week 2?

A68

B62

C55

D57

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Correct Answer: A

Question No. 2

An analyst is interested on comparing two audiences: men, ages 25-34 and men, ages 35-44. The brand wants to know if the older male customers spend more money on average than the younger male customers. The analyst collected random samples of 250 older customers and 220 younger customers and analyzed their shopping baskets. On average, younger men spend $102.23, and older men spend $86.46. Additional statistics are shown below.

Which conclusion should the analyst make based on this data?

AUsing a 90% level of confidence, there is insufficient evidence for the analyst to conclude that there is any difference between younger and older customers.

BUsing a 10% level of confidence, there is sufficient evidence for the analyst to conclude that younger customers on average spend more than older male customers.

CUsing a 10% level of confidence, there is insufficient evidence for the analyst to conclude that there is any difference between younger and older customers.

DUsing a 90% level of confidence, there is sufficient evidence for the analyst to conclude that younger customers on average spend more than older male customers.

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Correct Answer: A

Question No. 3

An advertiser is running a campaign on a new advertising platform where they will spend $100,000 over the course of four weeks with the goal of driving incremental purchases. The campaign targets men, ages 18-34 and does not hold out any users from seeing the advertiser's ads. Typically, the advertising platform sees that campaigns at this spend level reach about 75% of the target audience. The analytics team at the advertising platform recommends measuring the effect of the campaign by measuring the conversions driven by all users who saw an ad versus all users who did not see an ad.

What is the primary limitation of this approach?

AIt can end up with different sample sizes, making the test and control group uncomparable

BIt can introduce a degree of imbalance across the test and control groups

CIt is not possible to calculate the statistical significance of this test

DIt does not control for unobservable effects impacting the test group

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Correct Answer: C

Question No. 4

A start-up ecommerce brand that sells pet products wants to test campaign structure. It would like to determine if it should have separate ad sets targeting different pet interest groups or consolidate all interest groups into one ad set.

The brand sets up a multi-cell Conversion Lift test for one month. At the end of the test, no results are available to review, due to insufficient statistical power.

Which two approaches should the analyst recommend? (Choose 2)

ARun a campaign-level A/B test instead

BRun a multi-cell Conversion Lift with fewer interest groups

CRun a multi-cell Conversion Lift test with an increased holdout percentage

DReview campaign results in Ads Manager instead

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Correct Answer: A, C

Question No. 5

A large ecommerce company wants to know which of its two creative strategies is generating the highest number of conversions. It already knows that both strategies generate significant lift compared to a holdout group.

What measurement solution should be used?

AFacebook Brand Lift

BFacebook Analytics

CFacebook Conversion Lift

DFacebook A/B test

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Correct Answer: C

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