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Most Recent Facebook Blueprint 200-101 Exam Questions & Answers


Prepare for the Facebook Blueprint Facebook Certified Marketing Science Professional exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Facebook Blueprint 200-101 exam and achieve success.

The questions for 200-101 were last updated on Jan 19, 2025.
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Question No. 1

A medium-sized travel business executes a digital strategy with a focus on building brand awareness for its new travel package. The advertiser runs a 4-cell Brand Lift test comparing the Engagement objective against other objectives. Assume the following results:

What strategy is most efficient to achieve the KPI?

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Correct Answer: B

Question No. 2

A soda brand is presented the following results based on a marketing mix model to explain year-over-year sales change.

How should the competitive media value be interpreted?

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Correct Answer: B

Question No. 3

A newly launched costume brand advertising heavily on Google search has recently allocated 5% of its budget to Facebook ads. Its costumes sell for S45 or less. The brand ran an account level Conversion Lift to measure the proportion of sales generated by Facebook.

To reduce negative business impact, it chooses to run the test during its off-peak season. The test ran for two weeks, with a campaign budget of S5,000. From the internal sales data, it sees that a total of 70 purchases were made during the test period.

The results:

* Lift in view content: 27%

* Lift in add to cart: 15%

* Lift in purchases: Flat / No results available

* Cost per incremental add to cart: S56

What two conclusions could the advertiser draw based on the results? (Choose 2)

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Correct Answer: A

Question No. 4

A fashion retailer has recently developed a new creative strategy and has also seen a decrease in sales. It is interested in learning what may have contributed to the decline, and has kept its media buying strategy consistent year-over-year.

What test design should be used to address this business challenge?

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Correct Answer: D

Question No. 5

An analyst is interested on comparing two audiences: men, ages 25-34 and men, ages 35-44. The brand wants to know if the older male customers spend more money on average than the younger male customers. The analyst collected random samples of 250 older customers and 220 younger customers and analyzed their shopping baskets. On average, younger men spend $102.23, and older men spend $86.46. Additional statistics are shown below.

Which conclusion should the analyst make based on this data?

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Correct Answer: A

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