Most Recent Facebook Blueprint 200-101 Exam Questions & Answers

An ecommerce brand plans on running a Conversion Lift test on a new media platform. The digital marketing team wants to reach existing customers who have purchased one of its products within the past year. To enable this targeting decision, the digital marketing team asks an analyst to provide a list of email addresses of customers who made a purchase in the past 365 days. The total count of these customers is 10,000,000.

The platform does not have a lift tool in production, so it recommends that the advertiser hold out 10% of the customer list to compare against the other 90%.

Which sampling methodology should the analyst use to most efficiently select the test/control groups?

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An advertiser is running a campaign on a new advertising platform where they will spend $100,000 over the course of four weeks with the goal of driving incremental purchases. The campaign targets men, ages 18-34 and does not hold out any users from seeing the advertiser's ads. Typically, the advertising platform sees that campaigns at this spend level reach about 75% of the target audience. The analytics team at the advertising platform recommends measuring the effect of the campaign by measuring the conversions driven by all users who saw an ad versus all users who did not see an ad.

What is the primary limitation of this approach?

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A new ecommerce company that sells raincoats for dogs leverages Facebook to drive product sales. The company serves a variety of videos and static images and only targets people who previously visited their website. The company historically spends $50,000 per quarter and always hits its ROAS goal of 3x.

Last quarter, the company aggressively tried to grow its business and tripled spend. At the end of last quarter, they compared performance between the previous two quarters and noticed the following differences in performance metrics:

* ROAS decreased by 40%

* Average frequency increased by 50%

* CPMs increased by 60%

* Reach increased by 10%

* Cost per click decreased by 15%

* Allocation of budget between creative formats remained the same

An analyst needs to run a test to identify how to scale spend efficiently. Which variable should the analyst test first?

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An analyst reviews Conversion Lift test results mid-flight and has the option to take action immediately. The conversion cycle for this advertiser is 14 days, and the advertiser is running a multi-cell Conversion Lift test with equal budgets between both cells:

* Strategy A: Auction buying; Automatic Placements

* Strategy B: Auction buying; Facebook News Feed only

After the first day, the results are as follows:

* Strategy A: Automatic Placements: 12 conversions

* Strategy B: Facebook News Feed only: 14 conversions

What should the analyst recommend?

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A small retailer wants to measure the impact of its Facebook campaigns on in-store sales. The company operates a store in a local city with most customers within a 10-mile radius.

What measurement solution should it use?

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