Pass your Marketo MCE Exam with accurate Questions & Answers
Marketo Certified Expert Exam
Last Updated: Oct 4, 2024
75
75 Questions and Answers for the Marketo MCE exam
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Marketo Certified Expert Exam Syllabus
Identify junk data, learn about merge/de-dupe:Working with Duplicate Leads/ Control your Lead Database: Data Management
Understand standard system Smart Lists and create Smart Lists to segment leads/ Customer Data, Leads and Lists Topics
Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar/ Import lists needed for marketing programs
Define a foldering and naming protocol consistent with Marketo’s best practices/ Configure fields for data integrity Create a Program Channel
Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists/ Upload a list of leads: Import a List of Leads
Learn how a lead status goes from anonymous to known and how to change a lead status/ Create a custom view of leads: Custom Tab for Lead Detail
How to send out an email when a lead fills out a form: Email Auto Response/ Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions/ Renaming Marketo Assets: Rename Marketo Assets
Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import/ Add social tools to landing pages:Social buttons
Event Management with Marketo: Understanding Event Programs/ What are my leads doing: How to Review the Activity Log
Set up a logical, scalable foldering system: Understanding Local Assets in a Program/ Upload images and files, or grab them from the web
Working with Channels: Create a Program Channel/ Check a lead’s activity: Reviewing Lead Details