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The implementation of Next-Best-Action must involve
The implementation of Next-Best-Action must involve defining business issue and group hierarchy, which are used to organize and categorize propositions based on business objectives and customer needs. Reference: https://academy.pega.com/module/one-one-customer-engagement/topic/next-best-action-designer
In a strategy defined in the "Retension" issue and the "X-Sell" group, you can import________
According to the Pega Academy1, a strategy is a unit of reasoning that defines how to select an action for a customer. A strategy can be defined in different issues and groups, which are categories that help organize actions. An issue represents a business goal (such as retention or sales), and a group represents a subcategory of an issue (such as cross-sell or up-sell).
In a strategy defined in the ''Retention'' issue and the ''X-Sell'' group, you can importactions from all groups under the ''Retention'' issue1. This allows you to use actions that are relevant to your business goal and compare them with other actions in the same issue.
Which statement about Pega AI is correct?
Pega AI is primarily based on self-learning models Reference:
Pega AI is primarily based onself-learning models.
The Pega Customer Decision Hub delivers Next-Best-Actions consistently through multiple channels. To which of the following channels does this apply?
The Pega Customer Decision Hub delivers Next-Best-Actions consistently through multiple channels. This applies toMobilechannels.
Evidence an assessment of its viability, the Adaptive Model produces three outputs: Propensity, Performance and what is evidence in the context of an Adaptive Model? Performance and what is evidence in the context of an Adaptive Model?
Evidence is the number of customers who exhibited statistically similar behavior to the current customer and responded to the modeled offer. It indicates how reliable the propensity score is based on the available data. Reference: https://academy.pega.com/module/predicting-customer-behavior-using-real-time-data-archived/topic/adaptive-models-overview
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