Next-Best-Action concepts: This section examines personalized customer interactions, maximizing customer value in call centers, and strategies for proactive outreach.
Actions and treatments: This section explores the creation and management of customer-focused actions, web-based offer presentations, and outbound action definition.
Engagement policies: Discusses the development of customer engagement guidelines and the formulation of engagement strategies.
Contact policy and volume constraints: Focuses on preventing excessive action exposure, especially in outbound communications, and controlling action frequency.
AI and Arbitration: Investigates action arbitration techniques, AI-driven prioritization methods, and the use of business levers for action prioritization.
Channels: Delves real-time container concepts, email offer delivery, and the process of sharing action information with external distribution partners.