Most Recent Pegasystems PEGAPCDC87V1 Exam Dumps

Understanding Volume Constraints:

Volume constraints can be applied to limit the number of actions offered to customers.

Constraints can be set to apply to actions as a group or individually.

Scenario Analysis:

In the given scenario, a customer qualifies for three actions.

The top-ranked action has not reached its volume limit, but the lower-ranked actions have.

Since the constraints are applied as a group, if the top-ranked action is available, it will be selected.

The lower-ranked actions, having reached their limits, will not be selected.

Conclusion:

Only the top-ranked action will be selected for the customer in the outbound run.

When implementing the Next-Best-Action paradigm to offer the new data plan, the mobile company should focus on 'Customer relevancy and business profitability.' This means that the company needs to ensure that the offers are relevant to individual customers based on their needs, preferences, and behavior, while also aligning these offers with the company's business objectives to ensure profitability. This customer-centric approach leverages Pega's predictive and adaptive analytics to personalize offers and maximize both customer satisfaction and business outcomes.

To update the cashback offer to be presented through a new channel (SMS) and to update the suitability condition, you need to perform two main tasks: adding a new treatment and editing the engagement policy.

Add a New Treatment:

Step 1: Navigate to the 'Actions' section in the Pega Customer Decision Hub.

Step 2: Locate the existing cashback offer action.

Step 3: Add a new treatment specifically for the SMS channel. This involves creating a new SMS treatment that defines the message content, format, and any other relevant details.

Step 4: Ensure the new treatment is linked to the cashback offer action.

Edit the Engagement Policy:

Step 1: In the Pega Customer Decision Hub, go to the 'Engagement Policies' section.

Step 2: Locate the engagement policy associated with the cashback offer.

Step 3: Update the suitability condition by lowering the debt-to-income ratio threshold from 48 to 45. This ensures that the new condition is applied when evaluating customer eligibility for the cashback offer.

Step 4: Save and publish the updated engagement policy to ensure it takes effect.

Verify the Changes:

Step 1: Test the new SMS treatment by sending test messages to a seed list to verify the content and formatting.

Step 2: Ensure that the updated engagement policy correctly filters customers based on the new debt-to-income ratio threshold.

Pega-Customer-Decision-Hub-User-Guide-85.pdf: 'Defining treatments for actions' and 'Configuring engagement policies' sections.

Pega documentation on 'Creating and managing actions' and 'Editing engagement policies'.

To limit the number of emails sent to customers irrespective of past outcomes with a particular offer and customer, customer contact limits should be implemented. Customer contact limits help control the frequency of communications with customers across different channels, ensuring that they do not receive an excessive number of messages.

Setting constraints and customer contact policy limits (Page 34-35)

Creating and managing contact policies (Page 66-67)

To configure the arbitration factor for nudging the Platinum Plus credit card to customers who visit the home page, you need to focus on action value. Action value takes into account the business value or importance of an action, which aligns with the goal of promoting a specific credit card to customers.

Arbitration in Pega CDH - Arbitration is the process of ranking actions based on their priority. Factors like propensity, context weighting, action value, and business levers are considered during arbitration.

Action Value - This factor assesses the intrinsic value of an action, which includes its business value. It is crucial when a business objective, like promoting a specific credit card, needs to be prioritized.

Implementation - By configuring action value, you ensure that the Platinum Plus credit card offer has a higher priority over other actions for customers visiting the homepage.

Pega Customer Decision Hub User Guide 8.5, Section 'Arbitration strategy,' explains how action value is used in the priority calculation formula (P * C * V * L) .