A strategy designer is working on a project with budget constraints. Many of the variables
and decisions are unclear in the early stages of design What should be their approach in terms of
bringing skills and talent?
The best approach in terms of bringing skills and talent for a project with budget constraints and unclear variables and decisions is to bring in team members with strong problem solving skills, as this helps tackle ambiguity and uncertainty, and generate creative and effective solutions. Defining additional leads for each functional area or staffing heavily from the development phase may not be feasible or optimal for the project.
Cloud Kicks has uncovered a trend in parents and children wearing similar, coordinated
fashion. A strategy designer is scoping a project to explore the potential of this opportunity. When
should families be invited to co-create with designers?
The best time to invite families to co-create with designers for a new footwear line is during the concepting phase, as this helps generate and validate ideas that meet the user needs and preferences, and foster user engagement and loyalty. Roadmapping or prototyping may not be suitable for co-creation, as they are more focused on planning and testing the solution.
While conceptualizing a new footwear line, the design team gained feedback that both
employees and consumers are seeking more sustainable products. Leaders need more rationale to
justify the investment.
Which values-based design principle should be used to reinforce this feedback?
The best values-based design principle to use to reinforce the feedback that both employees and consumers are seeking more sustainable products is to create products from recycled materials, as this helps reduce environmental impact, conserve resources, and demonstrate social responsibility. Using energy from renewable resources or focusing on creating enduring advantage may not be directly related to the product design.
In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity
to create a more sustainable sneaker Which additional topics should CK consider before framing the
design challenge as a How Might We question?
The additional topics that Cloud Kicks should consider before framing the design challenge as a How Might We question are potential market size and supply chain costs, as these help evaluate the viability and feasibility of the design opportunity. Shareholder priorities and design team capabilities or business drivers and signals of success may not be relevant or important for framing the design challenge.
An online retailer developing a new sales strategy that releases a new, limited time
promotion every 10 minutes to keep shoppers engaged.
The retailer's strategy designer has concerns that the promotion falls into an ethical risk zone around
addiction.
Which strategy should be used to bring potential issues to light?
The best strategy to use to bring potential issues to light for a sales strategy that falls into an ethical risk zone around addiction is to design a workshop for the team to slow down and think through the potential consequences of the strategy and uncover stakeholder perspectives, as this helps foster ethical awareness, reflection, and dialogue. Releasing the project as intended or creating a provocative presentation may not address the ethical risk or create alignment.
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