Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Actual Questions

Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
Brand: QA4Exam
SKU: Marketing-Cloud-Account-Engagement-Consultant
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The questions for Marketing-Cloud-Account-Engagement-Consultant were last updated on Oct 4, 2024.

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Question No. 1

LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.

What is the best way to help their marketing team achieve this goal?

AAutomatically remove prospects from the program when an email reply trigger is met.

BIncrease the wait time on the Email send action steps.

CSet the Engagement Studio program to repeat every 10 days.

DA Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

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Correct Answer: D

Question No. 2

To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

ADisable open tracking within account settings.

BOnly send emails to prospects who do not use Apple Mail.

CEnable visitor filters for all customers so opens are not tracked.

DA Use the Open Rules Audit to remove opens as criteria in their automations.

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Correct Answer: D

Question No. 3

LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.

What can they consider doing to accomplish this goal?

AEnable prospect resubscribe in Marketing Cloud Account Engagement Settings.

BCreate a custom email preference center page.

CMinimize public lists used in marketing emails.

DRemove the global opt out link from marketing emails.

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Correct Answer: B

Question No. 4

LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.

Which two reasons could explain why this happened?

Choose 2 answers

AThe leads have been reassigned to a user who does not exist in that BU.

BThe field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

CThe Marketing Data Sharing rule has changed and the leads no longer match the criteria.

DThe prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

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Correct Answer: B, C

Question No. 5

LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.

How should a consultant recommend setting this up?

ACreate a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.

BCreate a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

CCreate a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

DCreate both a landing page and form using the enhanced landing page experience.

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Correct Answer: B

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