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Salesforce Certified Marketing Cloud Account Engagement Specialist
Last Updated: Oct 3, 2024
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304 Questions and Answers for the Salesforce Marketing-Cloud-Account-Engagement-Specialist exam
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Salesforce Certified Marketing Cloud Account Engagement Specialist Syllabus
- Visitors and Prospects: Relationship between visitors and prospects and usage of Prospect Audits to apply apply the appropriate plan of action are sub-topics of this topic.
- Administration: It explains how to create, edit, and map fields. The topic also focuses on relationship between Account Engagement and Salesforce. Lastly, the topic discusses the capabilities of the Account Engagement Recycle Bin.
- Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.
- Lead Management: The capabilities of page actions, segmentation rule, and completion action are discussed in it. The topic also dives into the components and use cases of an automation rule. It also explains what a Score and Grade measures. Identification of the capabilities and use cases of custom redirects is also discussed in this topic.
- Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
- Engagement Studio: Components of an engagement program are discussed in this topic. It also explains the process of updating an engagement program such as assets.