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Most Recent Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Dumps

 

Prepare for the Salesforce Certified Marketing Cloud Account Engagement Specialist exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Salesforce Marketing-Cloud-Account-Engagement-Specialist exam and achieve success.

The questions for Marketing-Cloud-Account-Engagement-Specialist were last updated on Feb 9, 2025.
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Question No. 1

What information can you find about your competitors in Marketing Cloud Account Engagement?

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Correct Answer: A, D, E

You can find the following information about your competitors in Marketing Cloud Account Engagement: Alexa rank, number of inbound links, and number of indexed pages. These are the metrics that Marketing Cloud Account Engagement's competitor website monitoring feature provides, which help you assess how well your competitors' websites are performing in terms of SEO. Alexa rank is a measure of how popular a website is compared to millions of other websites. Number of inbound links is the total number of links from other websites that point to a website.Number of indexed pages is the total number of pages that a website has that are recognized by search engines78Reference:7:Competitor Tracking in Marketing Cloud Account Engagement: 3 Best Practices8:Salesforce Marketing Cloud Account Engagement: How To Maximise ROI in B2B Marketing Automation


Question No. 2

A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.

Which two Marketing Cloud Account Engagement form actions would accomplish this?

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Correct Answer: B, D

According to theSalesforce documentation, the two Marketing Cloud Account Engagement form actions that would accomplish enabling bot protection on their forms are honeypot technique and reCaptcha. Bot protection is a feature that helps prevent automated bots from submitting forms and creating fake prospects. Honeypot technique is a method that uses a hidden field in the form that is not visible to human users, but can be detected by bots. If the hidden field is filled out, the form submission is rejected as a bot submission. reCaptcha is a service that uses a challenge-response test to verify that the form submitter is a human and not a bot. The user can enable either or both of these options in the form settings to add bot protection to their forms. Enabling HTTPS, or Hypertext Transfer Protocol Secure, is a method that encrypts the communication between the user's browser and the web server, but it does not prevent bots from submitting forms. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not prevent bots from submitting forms either. Reference:Salesforce documentation


Question No. 3

Form or Form Handler? I need data de-duplication in the CRM.

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Correct Answer: A

Marketing Cloud Account Engagement forms are the best option if you need data de-duplication in the CRM, such as Salesforce.Marketing Cloud Account Engagement forms can automatically match and update existing records in the CRM based on the email address or other unique identifiers4.Marketing Cloud Account Engagement forms can also create new records in the CRM if the prospect does not exist yet4.Form handlers, on the other hand, do not have this functionality, and may create duplicate records in the CRM if the prospect already exists


Question No. 4

Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud

Account Engagement prospect field?

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Correct Answer: B, C

In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met. They are:

The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects.For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4

The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems.The mapping can be done manually or automatically, depending on the field type and the connector version


Question No. 5

Which Salesforce custom fields will sync with Marketing Cloud Account Engagement?

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Correct Answer: B, C, D

Marketing Cloud Account Engagement can sync with Salesforce custom fields that are on the Lead, Contact, or Account objects. Custom Prospect fields in Marketing Cloud Account Engagement can be mapped to custom Lead or Contact fields in Salesforce. Custom Account fields in Marketing Cloud Account Engagement can be mapped to custom Account fields in Salesforce. Custom Opportunity fields in Marketing Cloud Account Engagement can be mapped to custom Opportunity fields in Salesforce.Custom Record Type fields are not supported by Marketing Cloud Account Engagement and cannot be synced


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