Most Recent Salesforce Marketing-Cloud-Administrator Exam Questions & Answers

Prepare for the Salesforce Certified Marketing Cloud Administrator exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Salesforce Marketing-Cloud-Administrator exam and achieve success.

The questions for Marketing-Cloud-Administrator were last updated on Jan 4, 2025.

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Question No. 1

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

AProducts purchased from a competitor.

BNumber of items per order.

CChannel preference of customers.

DLast purchase date

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Correct Answer: C, D

Question No. 2

Northern Trail Outfitters has a mobile app.

Which two products would allow them to send push notifications to customers with their mobile app?

Choose 2 answers

AJourney Builder

BContact Builder

CMobileConnect

DMobilePush

Show Answer

Correct Answer: A, D

Question No. 3

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

ASubscriber Key

BContact ID

CMember Record

DData Extensions

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Correct Answer: A

Question No. 4

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.

What functionality would get messages out the door faster?

ABurst Sending

BJourney Builder Triggered Sends

CSend Throttling

DMarketing Cloud Connect

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Correct Answer: A

Question No. 5

A Marketing manager requests to receive an email, once a week, with high-level

metrics in a standard format. Specifically the manager wants to know how many emails

were sent in the last week.

What location and activity would allow the Marketing Cloud admin to complete the request?

AAutomation Studio: Create a Report Activity to run every seven days.

BEmail Studio: Select ''Account Send Summary'' in Tracking Reports and schedule a weekly report to be sent.

CAutomation studio: Create a Query Activity to query data from the ''Sent'' Data view, then use an Email activity to activate the sending of the data.

DAnalytics Builder: Select the ''Account Send Summary'' in Reports and schedule a weekly report to be sent.

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Correct Answer: B

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