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Pass your Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam with accurate Questions & Answers
Salesforce Marketing Cloud Advanced Cross Channel
Last Updated: Oct 3, 2024
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40 Questions and Answers for the Salesforce Marketing-Cloud-Advanced-Cross-Channel exam
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Salesforce Marketing Cloud Advanced Cross Channel Syllabus
- Cross-Channel Journey Strategy: This topic relates to what is the journey of a customer and how it is planned to achieve marketing goals using different channels and data.
- Journey Orchestration: This section tests the ability to use Marketing Cloud and related tools to improve and enhance the journey of consumers. Moreover, it also helps to utilize triggers with exit parameters. Data Management and Audiences: This section includes the utilization of Marketing Cloud's Data Management Platform (DMP) to streamline consumer information. Also, it relates to comprehending various segments of customers.
- Marketing Automation: This section focuses on the formation of automation programs. It also involves testing the utilization of the Marketing cloud automation attributes and using features and data extensions.
- Personalization: This section deals with the utilization and customization of the Marketing Cloud across various channels. Also deals with utilizing dynamic content, Einstein Predictive Intelligence, and AMPscript, etc.
- Marketing Cloud Connect: This section deals with the incorporation of Marketing Cloud with other tools by Salesforce. It also covers the Marketing Cloud Connect and SOAP API.
- Reporting and Analytics: This section discusses the utilization of the reporting in Marketing Cloud to foster marketing plans.