Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Actual Questions

Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:

D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.

Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:

B . Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers.

C . Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.

When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:

B . The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.

In Salesforce's Social Studio, specifically within the Engage tab:

Social Studio unifies anonymous and known identities through: