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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Certified Marketing Cloud Consultant
Last Updated: Jul 6, 2024
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156 Questions and Answers for the Salesforce Marketing-Cloud-Consultant exam
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Salesforce Certified Marketing Cloud Consultant Syllabus
- Provided Sith a Set of Business Requirements, Determine What Additional Information is Needed to Design the Tecommended Solution
- Provided With a List of Branding and Creative Strategies, Probe for Additional Information That is Needed to Recommend an Appropriate Solution
- Given a Scenario that Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components
- Analyze Customer Data to Determine the Appropriate Data Model (for Example; List Model, Data Extensions)
- Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas
- Given a Customer Scenario, Identify Which User Stories are Appropriate to Use for Accessing Marketing Cloud, Determine the Fators to Consider When Scaling the Solution
- Articulate How Data Construct will Drive One-to-One Messaging and Content/ Explain the Purpose of IP Warming and Make a Recommendation Based on Customer Needs
- Understand the Prerequisites to Consider Prior to Starting a Marketing Cloud Connect Configuration/ Compare and Contrast Triggered and Scheduled Interactions
- Understand How to Send an Email to a Contact, Lead, Campaign, and Report Via the Sales/Service Cloud and Marketing Cloud
- Summarize Send Logs, Including When/Why to Use it and How to Create and Manage/ Summarize Send Logs, Including When/Why to Use it and How to Create and Manage
- Understand How Sales/Service Cloud Data in the Marketing Cloud Can be Segmented/ Compare and Contrast Standard Reports, Data Views, and Tracking Extracts
- Explain the Various Data Objects in the Marketing Cloud (for Example; Data Extensions, List Model, Data Retention Model,Publication Lists, Suppression Lists)
- Understand Available Data Types, Retention, and Template Options When Building a Data Extension/ Implications of a System Being Database of Record
- Understand How Data is Retrieved Within a Relational Data Model (For Example; Basic SQL)/ Understand How Cardinality Impacts Data Modeling
- Summarize How to Use Data Designer to Incorporate Data Source into Contact Builder/ Explain the Role and Capabilities Within Contact Builder
- Given a Customer Scenario, Select the Appropriate Workflow that Meets the Business Requirement (for example; import, segmentation, email send)
- Explain the Various Ways to Individualize Email Content/ Explain Various Marketing Cloud Email Technologies
- Compare and Contrast the Ways to Individualize Content, Such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows Function