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Salesforce Marketing-Cloud-Intelligence Exam Actual Questions

The questions for Marketing-Cloud-Intelligence were last updated on Oct 1, 2024.
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Question No. 1

A client's data consists of three data streams as follows:

Data Stream A:

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Correct Answer: B

Question No. 2

Client has provided sample flies of their data from the following data sources:

Google Campaign Manager

Below are the requirements from the client and additional information:

* The sources are linked to each other by shared Media Buy names.

* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

* The source of truth for cost is Google DV360.

As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:

* All other measurements were mapped as well to the appropriate fields.

* No other mapping manipulations or formulas were implemented.

How many records will the merged table hold?

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Correct Answer: B

Question No. 3

Which option will yield the desired result:?

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Correct Answer: D

Question No. 4

A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:

Date --- Day

Media Buy Key --- Media Buy Key

Campaign Name --- Campaign Name

Campaign Group -. Campaign Custom Attribute 01

Clicks ---> Clicks

Media Cost ---> Media Cost

Campaign Planned Clicks ---> Delivery Custom Metric 01

The client would like to have a "Campaign Planned Clicks" measurement.

This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:

For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).

In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

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Correct Answer: B, E

Question No. 5

Your client would like to create a new harmonization field - Exam Topic.

The below table represents the harmonization logic from each source.

As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.

The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:

Which harmonization feature should an Implementation engineer use to meet the client's requirement?

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Correct Answer: D

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