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A brand wants to do an ad-hoc export of a segment. What option could they use?
Interaction Studio provides an export segment functionality via CSV format for ad-hoc segment exports. This method is straightforward and widely compatible for analysis or further processing.
Reference: Salesforce Interaction Studio Segment Export Documentation.
What are three features of the WebSDK when deployed on a website?
Rendering Campaign for Personalization:
WebSDK enables the dynamic rendering of personalized campaigns directly on the website. It adapts content based on predefined rules and user behavior.
Identity and Cookie Management:
WebSDK provides identity and cookie management, ensuring seamless user identification across sessions and devices.
Sitemapping for Data Collection:
Sitemapping allows data collection by defining page types and content zones, which helps track user interactions effectively.
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
In Interaction Studio, segment membership updates occur in real-time. A web visitor is immediately added to the segment after meeting the criteria, such as viewing the homepage.
Reference: Salesforce Interaction Studio Real-Time Segmentation Documentation.
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
The External Email Campaign Events ETL is used to:
Bring campaign tracking data from Marketing Cloud Messaging & Journeys or Pardot into Interaction Studio.
This data helps unify customer interactions across email and other channels.
Salesforce Interaction Studio Documentation - External Campaign Data Integration
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
Server-side campaigns are configured when setting up the Interaction Studio connector for Sales and Service Clouds. This campaign type enables the integration of user interactions and data captured in these clouds for real-time personalization and engagement.
Reference: Salesforce Interaction Studio Documentation -- Connector Setup for Sales and Service Clouds.
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