Most Recent Salesforce MCC-201 Exam Dumps

Prepare for the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Salesforce MCC-201 exam and achieve success.

The questions for MCC-201 were last updated on Mar 29, 2025.

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Question No. 1

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.

What should the customer have in place to ensure this solution can be implemented?

AA Transactional Journey with the Not Sent Notification activity included

BA Datorama instance to ingest their data

CAn external system to receive and confirm callback and subscriptions

DAn Interaction Studio instance to ingest their data

Show Answer

Correct Answer: C

To set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud, Northern Trail Outfitters should have an external system to receive and confirm callback and subscriptions. Callbacks are notifications that Marketing Cloud sends to an external system when certain events occur, such as message failures or bounces. Subscriptions are requests that specify which events and messages an external system wants to receive callbacks for. Reference: https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/transactional-messaging-api.htm

Question No. 2

A service team manages their field technicians in Salesforce CRM connected to

Marketing Cloud. Once an appointment with a contect is scheduled for the

technician through CRM, the notification message should be sent to the contact

informing them about the scheduled visit date. When the notification is sent the

''Confirmation sent'' checkbox on the appointment record should be updated in CRM.

All appointments scheduled on a given day will have their status updated in CRM at

the end of business hours. The Appointment object does not have a direct

relationship with the contact.

What solution would a consultant recommenc to address this use case?

AConfigure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM records.

BConfigure joumey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM records.

CConfigure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM records.

DConfigure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM records.

Show Answer

Correct Answer: A

The correct solution for this scenario involves utilizing Journey Builder with a Salesforce Data entry source. This setup allows the journey to be triggered by data changes in Salesforce CRM, such as the scheduling of an appointment. Once the journey is initiated, Journey Builder activities can be employed to send the necessary notification message to the contact. Additionally, the journey can include activities that update the CRM records, marking the 'Confirmation sent' checkbox as true. This process ensures that all changes in CRM, including the creation or modification of appointment records, can initiate the journey and perform the required actions in both Marketing Cloud and Salesforce CRM. Reference: Salesforce Journey Builder documentation, Salesforce CRM and Marketing Cloud Integration

Question No. 3

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.

What data model configuration should be recommended

ACreate additional attribute fields in the main contact data extension.

BA Create a new data extension and link it to the other data extension

CCreate new Salesforce data and link it to the other data extensions.

DCreate a new data extension and link it as a new population.

Show Answer

Correct Answer: B

To integrate a new dataset with pre-existing contacts, Northern Trail Outfitters should create a new data extension and link it to the other data extension. A data extension is a table that stores data in Marketing Cloud, such as contact information or purchase history. Data extensions can be linked by common fields or attributes using Contact Builder or SQL queries. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extensions.htm&type=5

Question No. 4

A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.

How should a consultant begin troubleshooting the connection?

ACreate and send an email in Email Studio to test the connection and validate tracking.

BValidate Marketing Cloud and Sales Cloud users have access to the business unit.

CCreate new Marketing Cloud and Sales Cloud users and perform a new installation.

DValidate Marketing Cloud and Sales Cloud permissions for the connecting users.

Show Answer

Correct Answer: D

To troubleshoot the connection between Sales Cloud and Marketing Cloud, a consultant should start by validating Marketing Cloud and Sales Cloud permissions for the connecting users. The connecting users are the users who authenticated Marketing Cloud Connect in both systems. They need to have certain permissions and roles in both systems to enable full functionality of Marketing Cloud Connect. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configuration_issues.htm&type=5

Question No. 5

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times.

What option should speed up the delivery while meeting these criteria?

AJourney that allows re-entry after exiting

BScheduled Automation utilizing Triggered Send Emails

CScheduled Automation using a Send Activity

DSingle Send Journey

Show Answer

Correct Answer: C

A journey that allows re-entry after exiting can be used to have a periodic, dynamic newsletter send to a set data extension that changes from day-to-day. A journey with this setting can admit contacts into the journey multiple times as long as they meet the entry criteria. The View As Web Page link will not be broken when the audience is refreshed daily because the link is based on the Job ID and Subscriber ID, which are unique for each send. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_settings.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_view_as_a_web_page_link.htm&type=5

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