Most Recent Salesforce MCC-201 Exam Dumps

Prepare for the Salesforce Link Your Salesforce Data using Marketing Cloud Connect exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Salesforce MCC-201 exam and achieve success.

The questions for MCC-201 were last updated on Feb 10, 2025.

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Question No. 1

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.

How could MobileConnect be used to accomplish this?

AUse a text-response message template with embedded AMPscript to capture the response.

BUse an info capture message template to capture the response.

CUse an outbound message template with embedded AMPscript to capture the response.

DUse a vote/survey message template to capture the response.

Show Answer

Correct Answer: A

To capture open-ended feedback from customers via SMS and write it to a data extension, Northern Trail Outfitters should use a text-response message template with embedded AMPscript to capture the response. A text-response message template is a template that allows marketers to send a text message to a mobile number and receive a reply. AMPscript is a scripting language that allows marketers to perform complex tasks within messages, such as inserting data into a data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_ampscript_overview.htm&type=5

Question No. 2

A customer asks why the send time values with an email are not being added to a Send Log.

Which two actions would successfully write send time variable to their Send Log?

AMatch an AMPscript variable name to a Send Log field.

BEnsure the send log is linked in an attribute group.

CEnable send logging to a data extension during send process.

DUse the WriteToLog() AMPscript function in the content.

Show Answer

Correct Answer: A, C

Two actions that would successfully write send time variables to their Send Log are:

Match an AMPscript variable name to a Send Log field. This action will allow the customer to write the value of an AMPscript variable to a corresponding field in the Send Log data extension. For example, if the customer has a Send Log field named ProductName and an AMPscript variable named @ProductName, then the value of @ProductName will be written to the ProductName field in the Send Log.

Use the WriteToLog() AMPscript function in the content. This action will allow the customer to write one or more values to a specified field in the Send Log data extension using an AMPscript function. For example, if the customer wants to write the value of @ProductName and @ProductPrice to the ProductInfo field in the Send Log, they can use WriteToLog(''ProductInfo'',@ProductName,@ProductPrice) in their content.

Ensuring the send log is linked in an attribute group is not necessary for writing send time variables to their Send Log, as it is only used for creating relationships between data sources in Contact Builder. Enabling send logging to a data extension during send process is not an action that would write send time variables to their Send Log, as it is only a setting that enables or disables send logging for a specific email send. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_write_to_the_send_log.htm&type=5

Question No. 3

Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. Tnese emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span.

How should NTO marketers ensure there's a limit to the number of timet a particular image asset can be chosen for a customer?

AAsk the content team to create more images in order to diversify the asset pool.

BSet a Fallback Asset.

CUtilize Einstein Engagement Frequency to send the emails less often.

DSet Fatigue Rules for the product Asset Classes.

Show Answer

Correct Answer: A

To ensure there's a limit to the number of times a particular image asset can be chosen for a customer, Northern Trail Outfitters should set fatigue rules for the product asset classes. Fatigue rules are settings that allow marketers to control how often an asset can be selected for a customer within a specified time period. For example, a fatigue rule can prevent an asset from being selected more than once in 14 days. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_ceb_einstein_content_selection_fatigue_rules.htm&type=5

Question No. 4

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

AImport File > Data Extract > File Transfer > Import File

BFile Transfer > Import File > Query > Data Extract > File Transfer > Import File

CImport File > Query > Data Extract > File Transfer > Import File

DFile Transfer > Import File > Data Extract > File Transfer > Import File

Show Answer

Correct Answer: C

Import File activity can be used to import the unsub file from the SFTP to a data extension. Query activity can be used to query the data extension and update the status of the subscribers in All Subscribers list to Unsubscribed. Data Extract and File Transfer activities are not needed for this process. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_import_file_activity.htm&type=5 https://help.salesforce.com/articleView?id=sf.mc_as_query_activity.htm&type=5

Question No. 5

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.

What should a consultant recommend?

AUse the WSProxy via SSJS to deploy the email after capturing form data.

BUse a SQL Query activity in Automation Studio to run hourly and deploy emails.

CUse a Send Email activity in Automation Studio to run hourly and deploy emails.

DUse a Triggered Send Data Extension to capture form data and deploy the email.

Show Answer

Correct Answer: D

To send an email confirming opt-in when someone signs up for their emails via a form on their website, a triggered send data extension can be used to capture the form data and deploy the email. The triggered send data extension can be linked to a triggered send definition that contains the email creative and settings. The developer can use the SOAP or REST API to trigger the email from the website form, and the marketing team can change the email creative without involving the developer. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_triggered_sends.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_triggered_send_data_extension.htm&type=5

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