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During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?
During a Google Ad Manager (GAM) order orchestration, a media planner needs to complete some steps manually in the GAM server, including associating the creatives to a line item in GAM (A) and checking if creatives are loaded in GAM (D). These manual steps are necessary because they involve specific actions within the GAM interface that require human intervention, such as verifying creative assets and ensuring they are correctly linked to the appropriate ad campaign line items. Reference:
https://support.google.com/admanager/answer/179039?hl=en
https://www.salesforce.com/products/media-cloud/overview/
Which permission set license should a consultant consider using when planning to allow for internal users to leverage management features such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecycle management?"
When planning to allow for internal users to leverage management features such as '360 view of the customer and sales cycle', 'visualizations of key relationships including agencies and contracts', and 'digital contract lifecycle management', the consultant should consider using the Advertising Sales Management Permission Set License (PSL). This PSL grants access to features and functionalities specific to advertising sales management within Salesforce, enabling users to manage and visualize key information and processes related to ad sales and customer relationships.
Salesforce Permissions Guide: https://help.salesforce.com/
Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
An Ad Ops team needs to ensure an order created by the sales executive is submitted to the downstream ad servers for fulfillment. order items used within these orders are linked to commercial products and this entire order goes through the industries orer management process for fulfillment. How should the ad ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this enteire process?
In the context of order fulfillment in Advertising Operations (Ad Ops), the out-of-the-box product with product code: VPL-MEDIA-CLASS should be used as a corresponding technical product of a commercial product in a decomposition relationship (B). This approach allows the commercial products, which represent the client-facing aspects of the advertising products, to be linked to their technical counterparts. These technical products, represented by VPL-MEDIA-CLASS, encapsulate the specific technical requirements and configurations needed for the ad server to fulfill the order. Reference:
https://www.salesforce.com/products/media-cloud/overview/
A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?
To most efficiently create digital advertising products that share a common set of characteristics, a product manager should use a product family (B). Product families in Salesforce Industries allow for the grouping of related products, enabling the manager to define shared attributes and characteristics at the family level, which then applies to all products within that family. This approach streamlines the creation process and ensures consistency across similar advertising products. Reference:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/articleView?id=sf.product2_family.htm
Which three permission sets should a consultant add for a newly hired Media Planner user?
For a newly hired Media Planner user, the consultant should add the following permission sets:
Media Cloud Base User: This permission set grants access to basic functionalities and features within Media Cloud, enabling the Media Planner to perform essential tasks related to media planning and management.
MediaCloudPlus Runtime: This permission set provides additional runtime permissions for enhanced features and capabilities within Media Cloud, supporting more advanced planning and analysis activities.
OmniStudio User: Given the integration of OmniStudio tools within Media Cloud for designing and automating customer experiences, this permission set enables the Media Planner to utilize these tools effectively in their planning and execution tasks.
These permission sets collectively equip the Media Planner with the necessary access and capabilities to effectively manage and optimize media campaigns within Salesforce Media Cloud.
Salesforce Media Cloud documentation: https://help.salesforce.com/
Salesforce OmniStudio resources: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/
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