Most Recent Salesforce MKT-101 Exam Dumps

Prepare for the Salesforce Build and Analyze Customer Journeys using Marketing Cloud exam with our extensive collection of questions and answers. These practice Q&A are updated according to the latest syllabus, providing you with the tools needed to review and test your knowledge.

QA4Exam focus on the latest syllabus and exam objectives, our practice Q&A are designed to help you identify key topics and solidify your understanding. By focusing on the core curriculum, These Questions & Answers helps you cover all the essential topics, ensuring you're well-prepared for every section of the exam. Each question comes with a detailed explanation, offering valuable insights and helping you to learn from your mistakes. Whether you're looking to assess your progress or dive deeper into complex topics, our updated Q&A will provide the support you need to confidently approach the Salesforce MKT-101 exam and achieve success.

The questions for MKT-101 were last updated on Apr 1, 2025.

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Question No. 1

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.

What consideration could be provided to help with the decision?

AShared Salesforce Data Extensions will be enabled in up to 5 business units.

BCustom profile and subscription centers will not be required.

COnce an account is upgraded to Multi-Org, it cannot be turned off.

DExisting accounts cannot be upgraded to Multi-Org.

Show Answer

Correct Answer: C

One of the considerations for upgrading Marketing Cloud Connect to Multi-Org is that once an account is upgraded to Multi-Org, it cannot be turned off. This means that the account will permanently have separate integrations for each business unit and Salesforce org, and some features may not work as expected in Multi-Org mode. Reference: https://help.salesforce.com/articleView?id=sf.mc_co_multi_org_account_considerations.htm&type=5

Question No. 2

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.

How could these auto-reply messages be enabled?

AFrom the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.

BCreate a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.

CCreate a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.

DOpen Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.

Show Answer

Correct Answer: C

To send an auto-reply message using a pre-defined HTML email when subscribers reply to an email, Northern Trail Outfitters should create a triggered send and from a sender profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the triggered send email. This will allow them to use a custom HTML email as an auto-reply message instead of a plain text message. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_triggered_email_message.htm&type=5

Question No. 3

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.

Which Data View could they use to achieve this?

A_ListSubscribers

B_Subscribers

C_PublicationSubscriber

D_EnterpriseAttribute

Show Answer

Correct Answer: A

The _ListSubscribers data view contains information about subscribers who belong to a specific list, including publication lists. It can be used to query subscribers based on their list ID, status, and date joined or unsubscribed. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_listsubscribers.htm&type=5

Question No. 4

A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.

Which order of Automation Studio activities should be recommended?

AData Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query

BSQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

CData Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

DData Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

Show Answer

Correct Answer: C

To capture and categorize email Not Sent events and insert them into a data extension using Automation Studio, Northern Trail Outfitters should use the following order of activities:

Data Extract with the Tracking Extract type. This activity will extract tracking data, such as Not Sent events, from Marketing Cloud and place a zipped file in the Safehouse.

File Transfer from Safehouse. This activity will move the zipped file from the Safehouse to an Enhanced FTP location.

File Transfer unzip. This activity will unzip the file and place it in an Enhanced FTP location.

Import File. This activity will import the file into a data extension.

Data Extension Extract is not a valid extract type for tracking data. SQL Query is not an activity that can insert data into a data extension from a file. Data Factory Utility is not a valid activity in Automation Studio. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_file_transfer_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5

Question No. 5

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

Which two reasons could be the cause?

Choose 2 answers

ASynchronized Data Sources only push data every 15 minutes

BContactID was used as Subscriber Key

CEmail Address was used as Subscriber Key

DIndividual Level Tracking was not selected in Marketing Cloud Configuration

Show Answer

Correct Answer: A, D

To track clicks on Contact records in Salesforce, two requirements must be met:

The subscriber key must match the ContactID field in Salesforce.

The individual level tracking option must be selected in Marketing Cloud configuration.

If either of these requirements is not met, clicks will not show up on Contact records. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect_configuration.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_guidelines_for_marketing_cloud_connect.htm&type=5

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