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Salesforce Communications Cloud Accredited Professional (AP) Exam
Last Updated: Oct 2, 2024
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Salesforce Communications Cloud Accredited Professional (AP) Exam Syllabus
- Communications Cloud Fundamentals: This includes understanding the core functionalities of Communications Cloud, its purpose within the marketing and customer engagement landscape, and its key features.
- Campaign Management: This topic covers planning, building, and executing marketing campaigns. It may involve creating journeys, segmenting audiences, personalizing content, and tracking campaign performance.
- Cross-Channel Engagement: It will likely test your knowledge of using Communications Cloud to engage customers across different channels.
- Data Management and Reporting: This area covers your understanding of managing customer data within Communications Cloud, leveraging data insights for personalization, and reporting on campaign performance.