Most Recent SAP C_C4H22_2411 Exam Dumps

A -1 audience size in Digital Ads indicates:

Option D: Correct. The audience is still being processed by Facebook, searching for matching profiles, and the size isn't finalized yet.

Option A: Incorrect. Insufficient contacts would show a low number, not -1.

Option B: Incorrect. Multiple identifiers don't inherently prevent size reporting.

Option C: Incorrect. A failed transfer would show an error, not -1.

The SAP Emarsys Help Portal under 'Digital Ads' explains -1 as a processing state.

SAP Emarsys provides several form types to collect contact data:

Option A (General Registration): Correct. This form is used for new contact sign-ups, collecting basic information like email or name.

Option B (Newsletter Registration): Correct. Specifically designed for subscribing contacts to newsletters, often with opt-in options.

Option C (Change Profile): Correct. Allows contacts to update their existing profile data (e.g., preferences, contact details).

Option D: Incorrect. 'Background Registration' is not a recognized form type in Emarsys documentation.

Option E: Incorrect. While consent management is a feature, it's not a distinct form type; it's integrated into other forms like Newsletter Registration.

The SAP Emarsys Help Portal under 'Forms' lists General Registration, Newsletter Registration, and Change Profile as standard options.

Questio n no: 71

Verified Answer

B . All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected.

Comprehensive Detailed Explanation along with SAP Emarsys Reference

The 'Do not track me' field in SAP Emarsys is a contact-level setting that allows users to opt out of tracking by Web Extend, which is the tool responsible for capturing web browsing behavior (e.g., page views, product interactions) on a store's website. When this field is set to TRUE, it impacts how Web Extend interacts with that visitor moving forward. According to the official SAP Emarsys documentation, the correct answer is B. Below is a detailed explanation of each option, validated against Emarsys resources, to clarify why B is accurate and the others are not.

A . The change takes effect immediately:

Verified Answe r: Incorrect.

While setting the 'Do not track me' field to TRUE does stop Web Extend from tracking the visitor, the change does not take effect immediately in all cases due to technical considerations like caching or session timing. The documentation states, 'When the 'Do not track me' field is enabled for a contact, Web Extend stops collecting new behavioral data, but this may depend on the current session and synchronization timing' (reference: 'Web Extend:: Privacy and Opt-Out,' updated November 2024). For example, if a visitor is mid-session when the field is updated, tracking might continue until the session ends or the next page load, when the updated contact profile is checked. This delay, though typically short, means 'immediately' is not strictly accurate, making option A incorrect.

B . All historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected:

Verified Answe r: Correct.

When 'Do not track me' is set to TRUE, Web Extend ceases to collect new browsing data for that contact, but all previously collected data (e.g., historic page views, product interactions) remains intact in the Emarsys database. The documentation confirms, 'If a contact opts out via the 'Do not track me' field, no new Web Extend data is collected, but existing behavioral data is retained unless explicitly deleted via other means' (reference: 'Web Extend:: Data Collection and Privacy,' updated October 2024). This retention ensures that past data can still be used for purposes like segmentation or reporting (unless restricted by other privacy settings), while respecting the opt-out by halting future tracking. Web Channel data (e.g., personalization events) similarly stops being updated with new interactions but isn't erased. This balance between privacy and data utility makes option B the correct description.

C . All historic, existing, and previously collected Web Extend and Web Channel data is removed:

Verified Answe r: Incorrect.

Setting 'Do not track me' to TRUE does not trigger the deletion of historic or existing data collected by Web Extend or Web Channel. Deletion of data requires a separate action, such as a GDPR/CCPA-compliant data erasure request or manual removal via the Emarsys API or interface. The documentation clarifies, 'Opting out of tracking via 'Do not track me' prevents new data collection but does not affect previously stored data' (reference: 'Web Extend:: Privacy and Opt-Out,' updated November 2024). Option C would align with a full data purge scenario, which is not the default behavior of this field, making it incorrect.

D . The visitor will never receive recommendations moving forward:

Verified Answe r: Incorrect.

The 'Do not track me' field only stops Web Extend from collecting new browsing data; it does not inherently prevent the visitor from receiving recommendations. Recommendations in Emarsys (e.g., via Predict) can still be generated based on existing data (e.g., past behavior, purchase history) or delivered through channels like email or mobile, unless the contact has also opted out of those channels separately. The documentation notes, 'Recommendations can continue to be served based on historic data or other sources, even if Web Extend tracking is disabled' (reference: 'Predict:: Data Sources and Recommendations,' updated October 2024). For example, a visitor might still see email recommendations derived from prior web activity. Thus, 'never' is too absolute, and option D is incorrect.

Additional Context:

How It Works: Web Extend uses a JavaScript tag to track identified contacts (via external ID or email). When 'Do not track me' is TRUE, the tag checks this field on page load and refrains from sending new tracking events to Emarsys, respecting the opt-out.

Scope: This applies specifically to Web Extend tracking, not broader opt-outs (e.g., email subscriptions), and it's distinct from browser-level 'Do Not Track' headers, which Emarsys may not honor unless configured.

Sync Timing: Behavioral data syncs every few hours (as noted in Question 53), so the opt-out's effect aligns with the next sync cycle after the field updates.

Conclusion: When the 'Do not track me' field is set to TRUE in SAP Emarsys, all historic, existing, and previously collected Web Extend and Web Channel data is retained, but no new data is collected (B). This respects the visitor's privacy choice while preserving past insights, as verified by Emarsys documentation. Options A, C, and D misrepresent the timing, data retention, or downstream impact of this setting.

Relational Data in SAP Emarsys supports:

Option A (MySQL): Correct. A widely supported SQL database.

Option C (Snowflake): Correct. A cloud-based data warehouse supported for integration.

Option E (Google BigQuery): Correct. Another cloud data platform compatible with Relational Data.

Option B: Incorrect. Oracle is not listed as a supported connection.

Option D: Incorrect. IBM DB2 is not supported natively.

The SAP Emarsys Help Portal under 'Relational Data' confirms MySQL, Snowflake, and BigQuery.

The Shopify plug-in for SAP Emarsys supports:

Option B: Correct. It automatically triggers Shopify events (e.g., purchases) as external events in Emarsys.

Option D: Correct. It installs Web Extend scripts for data collection on Shopify themes.

Option A: Incorrect. Web Recommender templates require manual setup, not automated.

Option C: Incorrect. Interactions programs need manual configuration, not auto-created.

The SAP Emarsys Help Portal under 'Shopify Integration' confirms these features.