Analyzing Your Role as a Product Manager in the Lean Enterprise: Product Management's role and responsibilities, and Product Management stakeholders and collaborators are discussed in this topic. It also delves into explaining Design Thinking for Product Management.
Continuously Exploring Markets and Users: It explains how to do market research in the context of Continuous Exploration, find the right hypothesis and ask the right questions, and applying data-driven practices to answer questions. Furthermore, it covers planning your research and using research games for customer understanding.
Driving Strategy with Market Segmentation: This topic covers the process of market segmentation, including explaining how to create market segments through market research, determining the value of each market segment, and assessing the fit of the market.
Using Empathy to Drive Design: This topic focuses on the purpose and use of personas, the process of creating and using personas, and techniques for improving customer experience through empathy.
Defining Product Strategy and Vision: This topic includes explaining the strategic purpose of the product, creating a compelling product vision, designing value propositions and business models. Moreover, it delves into mapping out the customer journey, defining the whole product and solution context, and designing the platform, API, and data strategy to support the overall product strategy.
Creating Roadmaps to Build Solutions: It discusses solution intent, market-driven roadmaps, balanced solutions, and refining features into stories and story maps.
Delivering Value: This topic focuses on visualizing the development flow using a Program Kanban, estimating and forecasting the backlog, prioritizing the Program Backlog. Moreover, it explains how to create alignment through PI Planning, and execute the PI.
Creating Innovation in the Value Stream: This topic includes describing the value stream and approaches to product innovation, using metrics for the guidance of improvement efforts. It discusses how to manage innovations through Epics, fund sustainable innovation, and apply rapid experimentation methods. Lastly it delves into evaluating hypothesis outcomes to determine whether to pivot, stop, or continue.